NEW for Dogs

Click to see the new dry and wet formulas
for your canine companion

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NEW for Cats

Click to see what's new for your feline friends

See What's New

NEW Treats for Dogs

Check out all the NEW
drool-worthy treats from BLUE

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BLUE Life Protection Formula®

The wholesome goodness of the finest
natural ingredients

For Dogs    For Cats

BLUE for Dogs

BLUE for Dogs

Check out all of our natural and healthy BLUE dog foods and treats

Explore Dog

BLUE for Cats

BLUE for Cats

Check out all of our natural and healthy BLUE cat foods and treats

Explore Cat

Home 4 the Holidays

Home 4 the Holidays

Adopt a pet and help us reach our goal of finding forever homes for 1 million dogs and cats!

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Pet Cancer Awareness

Pet Cancer Awareness

Learn how BLUE is helping to find a pet cancer cure—and how you can help

Pet Cancer Awareness

Compare Your Brand

Take the True BLUE Test and see how the ingredients in your dog or cat food brand compare to the ones in BLUE.

Dog Food Cat Food

Explore BLUE Natural Products

Life Protection Formula

Life Protection Formula

Made with only the finest natural ingredients

Dog Cat
Freedom

Freedom

A grain-free food made with the finest natural ingredients

Dog Cat
Basics

Basics

A simple limited-ingredient diet for dogs or cats with food sensitivities

Dog Cat
Wilderness

Wilderness

Made with more of the meat dogs and cats love

Dog Cat
Naturally Fresh

Naturally Fresh

Made with walnut shells for superior odor control & absorbency

Litter

Join Blue's Buddies

Join BLUE's Buddies and celebrate the special relationship you have with your furry family member. Create unique Trading Cards, participate in special events, and become one of the family!

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