Love them like family. Feed them like family.®

BLUE News Archive

Longevity Product Line Discontinued 
March 2014 - Although BLUE Longevity is an excellent ideal weight formula with strong appeal to pet parents who value keeping their pets lean and fit, we regret to inform you that we will be discontinuing both the dog and cat food product lines because we simply could not attract enough pet parents to make Longevity a viable brand.

For those pet parents currently feeding BLUE Longevity dog and cat foods, we recommend you try one of our healthy weight products for dogs and for cats as they all contain only the finest natural ingredients, with real chicken, turkey or beef as the first ingredient and are formulated to help dogs and cats achieve and maintain a healthy weight.

In addition, we encourage pet parents to check out all of our new products…as we are currently introducing a large number of healthy and delicious recipes in both dog and cat dry food, wet food, and treats.  Click to check out all our New Dog Products and New Cat Products.

We sincerely hope that current BLUE Longevity pet parents will stay in the Blue Buffalo family, and we will continue to provide the best natural products to meet the specific needs of each of our furry family members.

If you have any questions, please call us at 1-800-919-2833 or use our contact form to send us an email.

 

2013 Blue Buffalo Home 4 Holidays Adoption Drive Helped Over 1 Million Orphan Pets Find Forever Homes
January 2014 - Blue Buffalo partnered with the Helen Woodward Animal Center to sponsor the largest pet adoption campaign on record.



The Blue Buffalo Co. & Petco Pledge to Raise $1.5 Million During Pet Cancer Awareness Month in May
May 2013 - Last year, Blue Buffalo and Petco were able to raise over $1.5 million and have their sights on raising another $1.5 million this year.



Blue Buffalo and The Riedel & Cody Fund Partner to Present the 12 Million Dog March
July 2012 - Our fight against pet cancer continues as we proudly present the 12 Million Dog March in partnership with the Riedel & Cody Fund and sponsored by our long term partner Petco in Los Angeles.