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Bill Bishop in Response to the Nestle Purina Lawsuit

Letter #2—From Blue Buffalo Founder and Chairman Bill Bishop on Blue Buffalo’s Actions in Response to the Nestle Purina Lawsuit

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May 8, 2014

Dear Pet Parents,

In my first letter I told you that Blue Buffalo would be responding aggressively to Nestlé Purina’s lawsuit and its outrageous allegations with regard to BLUE’s product quality. The first phase of this response will be a lawsuit against Nestlé Purina, which will be filed in a matter of days. We will be suing both their company and those individuals who are responsible for this malicious attempt to undermine the trust of our pet parents. 

Nestlé Purina is part of a $100 billion Goliath and the largest food company in the world. Apparently, they believe that size and money gives them the right to throw their weight around with lawyers and spin doctors to stifle competition. Just yesterday they continued to rail away, and tried to make an issue out of where we make our products. Well, unlike Nestlé Purina, each and every one of our Blue Buffalo products is made right here in the USA. And when you think about it, it’s rather ironic for Nestlé Purina to even bring up the subject of manufacturing location, when just last year they had to recall all their Waggin’ Train and Canyon Creek Ranch treats that were made in China with unapproved antibiotics. Now that’s something that might be worth a little explaining.

We intend to prevail by fighting the good fight, and we sincerely appreciate all the support we’ve been getting from our pet parents. Your posts on Facebook, Tweets, calls, and emails have strengthened our resolve to put this bully in its place. Should you know other pet parents who feel as you do, we’d love to have them join our cause.

Again, thanks for your support and may the Buff be with you,

Bill Bishop
Founder and Chairman
Blue Buffalo

 

Read Response #3 from Bill Bishop