Check out what’s new in the family of BLUE cat foods, and be sure to learn about BLUE Naturally Fresh, our new 100% natural, walnut-based cat litter!
BLUE Freedom™
Because some cats just do better on a diet without grains, we’ve introduced new BLUE Freedom. It’s a grain-free food made with the finest natural ingredients. No grains, no glutens, nothing artificial.
BLUE Feline Feast™
New Feline Feast canned foods feature two meat protein sources, so they’re twice as delicious!
BLUE Spa Select™
We’ve added two tasty new formulas to our Spa Select line for kittens and indoor cats.
BLUE Basics™
BLUE Basics was created to help minimize the food sensitivities some cats experience. Now we’ve taken our simple, limited ingredient diet a step further with new Grain-Free BLUE Basics. Plus, we’ve added a new Basics Adult Fish canned recipe and a canned Kitten formula.
BLUE for Cats
NEW DRY RECIPE
For multiple cat households comes new BLUE Multi-Cat, which is formulated to meet the unique needs of different breed cats, no matter their size or weight!
BLUE Wilderness™
NEW CANS
For pet parents who have an indoor or mature cat, we’ve added high-protein Wilderness formulas specifically for them. On the Wilderness canned side, we’ve created new Wild Delights, which boasts two tasty protein sources in rich gravy.
BLUE Healthy Gourmet™
Scrumptious Healthy Gourmet canned foods now include new grilled entrees—choose from succulent chicken, turkey or beef. And we’ve added salmon and tuna recipes to our sliced selections!
BLUE Longevity™
Great news for pet parents who feed their furry feline Longevity dry food: We now have Longevity canned food formulas for Kittens, Adults and Mature cats.
BLUE Naturally Fresh™
A major advance in cat litter, BLUE Naturally Fresh uses walnut shells to provide superior odor control. In fact, BLUE Naturally Fresh proved to neutralize odor better than leading brand litters in lab tests. 100% natural and environmentally friendly, BLUE Naturally Fresh is also faster clumping, low tracking and virtually dust-free!


