See the latest from BLUE for your favorite canine companion.
BLUE Freedom™
NEW FLAVOR
Every dog’s favorite grain-free food is now available in a tasty beef flavor. BLUE Freedom is grain-free at its finest.
BLUE Life Protection Formula™
NEW SMALL BITE FORMULAS
Does your pup prefer a smaller kibble? If so, they’ll go wild for our Small Bite Life Protection Formula for adult and senior dogs.
BLUE Wilderness®
NEW FORMULAS
We’re proud to announce our new Wilderness Rocky Mountain Recipe formulas. Inspired by the wolf and the American West, these hearty formulas feature the tasty bison or red meat that will satisfy your dog’s inner carnivore.
BLUE Divine Delights™
NEW
These delicious, single serving trays are perfect for the pup with a smaller appetite. Succulent meats are accompanied by a savory gravy that any dog will love.
BLUE Homestyle Recipes™
NEW SENIOR FORMULA
We added a new canned formula just for seniors. BLUE Homestyle Recipe for seniors contains glucosamine and chondroitin to help support joint health.
BLUE Treats
NEW FLAVORS
Reward your favorite furry friend with tasty new flavors of BLUE Stix™ and BLUE Bits™.
