Love them like family. Feed them like family.®

Thanks for taking the time to learn more about BLUE.

We know you want what’s best for your furry friend and our motto is: Love them like family, feed them like family. That’s why we’ve created a holistic line of pet foods with wholesome, natural ingredients designed to help ensure you have a happy, healthy pet. We invite you to compare your current brand of food to see how it measures up to Blue Buffalo and explore the site to learn about all the benefits we have to offer.

BLUE for Dogs

BLUE for Dogs

Check out all of our natural and healthy BLUE dog foods and treats

for Dogs
BLUE for Cats

BLUE for Cats

Check out all of our natural and healthy BLUE cat foods, treats and litter

for Cats
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How Did We Do?

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Work for BLUE

Work for BLUE

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Compare Your Brand

Take the True BLUE Test and see how the ingredients in your dog or cat food brand compare to the ones in BLUE.

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What's In Our Food and Why

Real meat — the first ingredient, every time. We believe a pet’s diet should include the finest natural ingredients available, and that includes plenty of high-quality protein and food that’s free from any chicken (or poultry) by-product meals. We choose natural ingredients including fruits and vegetables to ensure a healthy, balanced diet, and offer age- and size-appropriate formulas. And with the addition of our exclusive LifeSource® Bits, your pet will enjoy the benefits of vitamins and antioxidants to help support their immune system and overall health.

 Why Choose BLUE?

LifeSource Bits

Nutrition Philosophy

Explore BLUE Natural Products

Life Protection Formula

Life Protection Formula

Made with only the finest natural ingredients

Dog Cat
Freedom

Freedom

A grain-free food made with the finest natural ingredients

Dog Cat
Basics

Basics

A simple limited-ingredient diet for dogs or cats with food sensitivities

Dog Cat
Wilderness

Wilderness

Made with more of the meat dogs and cats love

Dog Cat
Naturally Fresh

Naturally Fresh

Made with walnut shells for superior odor control & absorbency

Litter