Letter #1 From Blue Buffalo Founder and Chairman Bill Bishop on Blue Buffalo’s Lawsuit Against Nestle Purina
May 6, 2014
I’m writing to you about the lawsuit Nestle Purina filed today alleging that Blue Buffalo has lied to you about the ingredients in our pet foods. We categorically deny all of these false allegations and will aggressively defend the integrity of our brand and our products. It is an easy thing to make unsubstantiated claims, put them in a lawsuit and then publish them all over the web to disparage and defame a company. It is quite another thing to prove those allegations.
Please be assured that unlike Nestle Purina:
- Blue Buffalo does not use chicken by-product meal or poultry by-product meal in any of our products
- Blue Buffalo does not use ground corn in any of our products
- Blue Buffalo does not use artificial preservatives in any of our products
We will prove these and other matters in the court with good reliable evidence, and we look forward to disproving the voodoo science that Nestle Purina relied on to support their outrageous allegations.
We’re disappointed to see one of the largest food companies in the world with over $100 billion in sales launching such a baseless lawsuit against a family-run company and attempting to prosecute it on the Internet. In some ways this attack by Nestle Purina is not too surprising, since pet parents have demonstrated their preference by selecting true natural foods like Blue Buffalo instead of the by-product and corn-based pet foods Nestle Purina has been selling for years. In fact, their inability to compete successfully with natural pet foods is the key motivation for this frivolous lawsuit.
My sons and I founded Blue Buffalo with the mission of bringing transparency to pet foods, and made the True Blue Promise to our pet parents. Clearly, some of our major competitors, who have built their business using lower cost ingredients, are upset. We will always stand behind our promise and our products.
We have a saying at Blue Buffalo: “When we’re right, we fight.” We look forward to seeing Nestle Purina in court.
Founder and Chairman
Letter #2 From Blue Buffalo Founder and Chairman Bill Bishop on Blue Buffalo’s Lawsuit Against Nestle Purina
May 8, 2014
Dear Pet Parents,
In my first letter I told you that Blue Buffalo would be responding aggressively to Nestlé Purina’s lawsuit and its outrageous allegations with regard to BLUE’s product quality. The first phase of this response will be a lawsuit against Nestlé Purina, which will be filed in a matter of days. We will be suing both their company and those individuals who are responsible for this malicious attempt to undermine the trust of our pet parents.
Nestlé Purina is part of a $100 billion Goliath and the largest food company in the world. Apparently, they believe that size and money gives them the right to throw their weight around with lawyers and spin doctors to stifle competition. Just yesterday they continued to rail away, and tried to make an issue out of where we make our products. Well, unlike Nestlé Purina, each and every one of our Blue Buffalo products is made right here in the USA. And when you think about it, it’s rather ironic for Nestlé Purina to even bring up the subject of manufacturing location, when just last year they had to recall all their Waggin’ Train and Canyon Creek Ranch treats that were made in China with unapproved antibiotics. Now that’s something that might be worth a little explaining.
We intend to prevail by fighting the good fight, and we sincerely appreciate all the support we’ve been getting from our pet parents. Your posts on Facebook, Tweets, calls, and emails have strengthened our resolve to put this bully in its place. Should you know other pet parents who feel as you do, we’d love to have them join our cause.
Again, thanks for your support and may the Buff be with you,
Founder and Chairman
Letter #3 From Blue Buffalo Founder and Chairman Bill Bishop on Blue Buffalo’s Lawsuit Against Nestle Purina
May 14, 2014
Dear Pet Parents,
I just wanted to let you know that today we formally addressed Nestle Purina’s unfounded attack on Blue Buffalo’s integrity and product quality by filing a lawsuit against this multinational giant. In our lawsuit we demand that Nestle Purina be held accountable for their actions, and that they stop their carefully orchestrated P.R. campaign designed to erode the trust that pet parents place in our BLUE brand. Product quality has always been at the center of everything we do at Blue Buffalo, so we are not about to let Nestle Purina make derogatory and unsubstantiated claims about our company, our people and our products.
Legal technicalities may allow them to refuse to provide any details about their so called “independent” research, but the simple truth is that a product reflects the ingredients it is made with, and I can assure you that we’ve never purchased one kernel of corn or one ounce of poultry by-product meal…two ingredients that Nestle Purina claims to have found in our food.
Unlike Nestle, who has a history of favoring litigation over fair and open competition, this is not the way Blue Buffalo likes to do business. We’d much prefer an environment of transparency in which pet parents know the ingredients of every pet food, and decide for themselves which one they want to feed their dog or cat. This is exactly why Blue Buffalo’s advertising urges pet parents to compare ingredients, and why our products are only available in pet specialty stores, where an owner, manager or store associate is capable of providing shoppers with educated guidance on brand selection.
Nestle Purina, on the other hand, believes in “happy dog” advertising and is focused on selling their products in grocery and discount stores where no knowledgeable sales associate is available, and where impulse purchases are driven by pretty package designs that avoid the truth of what’s actually in the bag. Their Beneful brand is a great example of this type of sleight of hand, as the front of the bag features real beef, chicken or fish, while the ingredient listing features corn and chicken by-product meal as the leading ingredients…but, to be fair, salmon finally shows up as the 6th ingredient listed on their Beneful Healthy Radiance dog food…right after animal fat!
While the courts will be handling this matter in a deliberate way, we intend to remain very proactive in defending our company’s integrity and our product quality. The truth is on Blue Buffalo’s side, and we’re not about to let Nestle Purina’s big-time PR team spin their false claims without responding.
All of us at Blue Buffalo appreciate your continued support, and we love hearing how well your pets are doing on our BLUE foods. That’s the kind of proof that money can’t buy.
May the Buff be with you,
Founder and Chairman