Have a “Sensitive” Pet?

See if you know the best ingredients to feed them and get a coupon.*

*Coupon available for first-time coupon customers only

Fish oil and flaxseed are great sources of Omega 3 & 6 fatty acids.



You can promote healthy skin and shiny coats with the high-quality sources of Omega 3 & 6 from fish oil and flaxseed inside BLUE Basics.                                             

You can promote healthy skin and shiny coats with the high-quality sources of Omega 3 & 6 from fish oil and flaxseed inside BLUE Basics.                                             

Pet food ingredients can affect our furry pals’ digestive, skin, coat, and immune system health.



Some pets do better without certain ingredients. Our limited-ingredient diet provides complete and balanced nutrition for those pets.         

Some pets do better without certain ingredients. Our limited-ingredient diet provides complete and balanced nutrition for those pets.         

The protein source in a limited-ingredient diet doesn’t really matter.



The source and level of protein can be key factors for food-intolerant pets. The first ingredient in BLUE Basics is a single animal protein source.  

The source and level of protein can be key factors for food-intolerant pets. The first ingredient in BLUE Basics is a single animal protein source.