The Blue Difference
Our promise to Blue lives on in every recipe we make.
WHY CHOOSE BLUE
Our Nutrition Philosophy
When we promised our boy Blue we’d create the healthiest food we possibly could, we made that same promise to you and your pets. Our team of veterinarians and animal nutritionists carefully selects only the highest quality natural ingredients for every recipe we make. And our True BLUE Promise assures that real meat is the first ingredient with NO poultry by-product meals, NO corn, wheat or soy, and NO artificial flavors or preservatives. The result is a portfolio of foods and treats that we’d be proud to feed Blue and we hope you’d feel proud to feed your four-legged family members, too.
- NO chicken (or poultry) by-product meals
- NO artificial flavors or preservatives
- NO corn, wheat or soy
The finest natural ingredients
What’s in Our Food?
Every BLUE dry and wet formula starts with real meat and contains the finest natural ingredients enhanced with vitamins and minerals. And because every pet is different, we have formulas made to meet the specific nutritional needs of all pets. No matter the age, breed size or dietary need, you’ll find a wholesome formula to support your best friend’s healthy lifestyle.
Antioxidant-Rich LifeSource Bits™
BLUE's exclusive LifeSource Bits are a precise blend of antioxidants, vitamins and minerals carefully selected by veterinarians and animal nutritionists that help support:
- Immune system health
- Life stage requirements
- Healthy oxidative balance
And LifeSource Bits are cold-formed to help retain the potency of their ingredients. This means that we minimize the amount of heat that LifeSource Bits are exposed to during the manufacturing process. It’s the same concept as when you cook vegetables at high heat — the longer you do, the more heat-sensitive nutrients are lost.