dog eating from bowl

The Blue Difference

Our promise to Blue lives on in every recipe we make.


Our Nutrition Philosophy

When we promised our boy Blue we’d create the healthiest food we possibly could, we made that same promise to you and your pets. Our team of veterinarians and animal nutritionists carefully selects only the highest quality natural ingredients for every recipe we make. And our True BLUE Promise assures that real meat is the first ingredient with NO poultry by-product meals, NO corn, wheat or soy, and NO artificial flavors or preservatives. The result is a portfolio of foods and treats that we’d be proud to feed Blue and we hope you’d feel proud to feed your four-legged family members, too.

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    • NO chicken (or poultry) by-product meals
    • NO artificial flavors or preservatives
    • NO corn, wheat or soy

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Save $5 Now

If you want to feed your dog like the family member he is, make the switch to BLUE and save on your first bag.

Antioxidant-Rich LifeSource Bits

BLUE's exclusive LifeSource Bits are a precise blend of antioxidants, vitamins and minerals carefully selected by veterinarians and animal nutritionists that help support:

  • Immune system health
  • Life stage requirements
  • Healthy oxidative balance

And LifeSource Bits are cold-formed to help retain the potency of their ingredients. This means that we minimize the amount of heat that LifeSource Bits are exposed to during the manufacturing process. It’s the same concept as when you cook vegetables at high heat — the longer you do, the more heat-sensitive nutrients are lost.

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Diets for Every Life Stage, Breed Size
and Special Need

No matter the life stage, breed size or preference of your dog, BLUE has just the right formula. Recipes specially formulated to support puppies, adult dogs and senior dogs. Recipes for big dogs and small dogs. So many choices – and all made with natural, delicious ingredients. Find the right BLUE formula for your dog.

Slide to Choose Your Dog's Life Stage