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Blue Buffalo Files Registration Statement for Proposed Initial Public Offering

WILTON, CT, June 10, 2015 – Blue Buffalo Pet Products, Inc. (“Blue Buffalo”) today announced that it has filed a registration statement on Form S-1 with the Securities and Exchange Commission (the “Commission”) relating to the proposed initial public offering of its common stock.

The total number of shares to be offered and the price range for the proposed offering have not yet been determined. Blue Buffalo has applied to list its common stock on the NASDAQ Global Select Market under the symbol “BUFF”.

J.P. Morgan Securities LLC, Citigroup Global Markets Inc., Barclays Capital Inc., Deutsche Bank Securities Inc. and Morgan Stanley & Co. LLC are acting as joint book-running managers for the proposed offering. Wells Fargo Securities, LLC and LOYAL3 Securities, Inc. are acting as co-managers for the proposed offering.

The shares of common stock to be sold in the offering will be sold by existing stockholders of Blue Buffalo. A portion of such shares will be reserved for sale, through a platform administered by LOYAL3, to individual investors so that they can have a chance to buy shares of Blue Buffalo at the same price and at the same time as institutional investors in the offering. The offering will also include shares to be issued by Blue Buffalo to approximately 1,600 non-management employees at no cost to them, which will also be offered through the LOYAL3 platform.

A registration statement on Form S-1 relating to the proposed offering has been filed with the Commission but has not yet become effective. The shares to be registered may not be sold nor may offers to buy be accepted prior to the time the registration statement becomes effective. This press release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

The offering is being made only by means of a prospectus. A copy of the prospectus related to the offering may be obtained by contacting J.P. Morgan Securities LLC, c/o Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, NY 11717, or by telephone at 866-803-9204 or Citigroup Global Markets Inc., c/o Broadridge Financial Services, 1155 Long Island Avenue, Edgewood, NY, 11717, or by telephone at (800) 831-9146, or by email at [email protected].

About Blue Buffalo

Blue Buffalo, based in Wilton, CT, is a natural pet products company that makes natural foods and treats for dogs and cats under the BLUE Life Protection Formula, BLUE Wilderness, BLUE Basics and BLUE Freedom lines, and cat litter under the BLUE Naturally Fresh line.

Forward Looking Statements

The statements contained in this release that are not historical facts are forward-looking statements. These forward-looking statements are based on Blue Buffalo’s current expectations and are subject to uncertainty and changes in circumstances. Actual results may differ materially from these expectations due to changes in global, regional or local economic, business, competitive, market, regulatory and other factors, many of which are beyond Blue Buffalo’s control. Any forward-looking statement in this release speaks only as of the date of this release. Blue Buffalo undertakes no obligation to publicly update or review any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by any applicable securities laws.