BLUE News ARTICLEs:
Blue Buffalo and Petco Foundation Partner for Sixth Annual Pet Cancer Awareness Month
Companies pledge to raise $2 million in the fight against pet cancer
Wilton, CT (May 2015) - Blue Buffalo® and the Petco Foundation will partner in May for the companies’ sixth Annual Pet Cancer Awareness Month. The continuing collaboration will raise money in support of pet cancer research and the families affected by this disease.
Cancer will affect one out of every four dogs in the U.S., accounting for nearly 50 percent of all disease-related pet deaths each year. In fact, cancer is the number one disease-related cause of death in both dogs and cats, according to Morris Animal Foundation, a world leader in advancing veterinary research.
“We are thrilled to once again collaborate with Petco to benefit pet cancer research and help the families affected by this terrible disease,” said David Petrie, President, Blue Buffalo Foundation for Cancer Research. “Aside from raising money, this month we urge pet parents to educate themselves about the causes of pet cancer and warning signs to look out for.”
Despite the unfortunate reach of the disease, around 80 percent of pet parents know little to nothing about pet cancer symptoms. In addition to raising donations to aid pet cancer research, the Blue Buffalo and Petco Pet Cancer Awareness Month initiative aims to increase pet parents’ knowledge on preventative care and recognition of the 10 pet cancer warning signs.
“Early detection of pet cancer is key to ensure our pets are with us for as long as possible,” said Dr. Gerald Post, renowned veterinarian oncologist. “Aside from knowing the warning signs, there are simple steps that pet parents can take to reduce the risks of cancer. Pet toxins can be present in everyday household products, so take a few extra minutes to read the labels, understanding what you may be exposing your pet to.”
How You Can Help
During Pet Cancer Awareness Month, May 9 - 31, 2015, pet lovers can help Blue Buffalo and the Petco Foundation spread pet cancer awareness and take steps to find a cure. During that time, for each bag of Blue Buffalo dog or cat food purchased at any Petco or Unleashed by Petco store, one dollar will be donated to organizations that support pet cancer research. Donations can also be made in any amount at a Petco store register, or by donating online at petcancerawareness.org or petco.com/PCA.
Funds will be distributed to universities and clinics across the country that are conducting research on the causes, prevention and treatment of canine and feline cancer, as well as to various organizations that are dedicated to helping families in need cover the cost of cancer treatments.
Last year, Blue Buffalo and Petco raised more than $2.4 million in the month of May, reaching the highest figure of the fundraising push. This year, the companies aim to once again reach the $2 million donation mark. To date, the partnership has raised more than $7 million since its inception in 2010.
For more information, visit petcancerawarness.org. To find a Petco store near you, visit petco.com.