life protection formula dry small breed puppy dog food chicken and oatmeal
life protection small breed puppy dog food chicken and oatmeal

Life Protection Formula™

Small Breed Puppy

Chicken and Oatmeal Recipe

Formulated for the health and well-being of small breed puppies, BLUE Life Protection Formula starts with high-quality deboned chicken and features wholesome whole grains, antioxidant-rich fruits and veggies, plus essential nutrients like DHA to support healthy growth and development in small puppies.

Available in 2.7 & 6.8 kg bags.

Ingredients with Benefits

Wholesome Ingredients for a Healthy Life

View All Ingredients

  • Chicken

    Chicken is a protein source that supports muscle development and energy.

  • Oatmeal

    Oatmeal is a wholesome, high-quality grain rich in B vitamins that gives pets the energy they need.

  • Fish Oil

    Rich in omega-3 fatty acids and DHA, fish oil helps support natural skin and coat health, improves cognitive functions and supports healthy weight and kidney health.

  • Blueberries

    Blueberries are an excellent source of vitamins A & C, potassium and fibre, and support antioxidant enrichment.

  • Menhaden Fish Meal

    Menhaden fish meal is a protein source that supports muscle development and energy.

  • Flaxseed

    Flaxseed is a rich source of essential omega 3 fatty acids and is a great source of fibre that aids in digestion and promotes healthy skin and coat.

  • Chicken Meal

    Chicken meal is an extremely rich source of protein, providing pets with supplemental energy and nutrients while aiding in digestion.

  • Cranberries

    Antioxidant-rich cranberries are a great source of vitamins C, E and K, as well as manganese.

Exclusive Antioxidant-Rich LifeSource Bits™

BLUE's exclusive LifeSource Bits are a precise blend of antioxidants, vitamins and minerals carefully selected by veterinarians and animal nutritionists that help support:

  • Immune system health
  • Life stage requirements
  • Healthy oxidative balance

And LifeSource Bits are cold-formed to help retain the potency of their ingredients. This means that we minimize the amount of heat that LifeSource Bits are exposed to during the manufacturing process. It’s the same concept as when you cook vegetables at high heat — the longer you do, the more heat-sensitive nutrients are lost.

Learn More About LifeSource Bits

MiscBlocks LSB
MiscBlocks TBP

True BLUE Promise

FORMULATED WITH THE FINEST NATURAL INGREDIENTS

  • Real Deboned Chicken First Ingredient
  • NO Chicken (or Poultry) By-Product Meals
  • NO Corn, Wheat or Soy
  • NO Artificial Flavours or Preservatives

  • Recommended Daily Feeding Chart

    Weight (kg)
    Grams per day
    1 to 3 months
    3 to 5 months
    5 to 7 months
    7 to 12 months
    0.5-0.9 kg
    31-53
    21-35
    19-32
    17-28
    0.9-1.4 kg
    54-71
    36-48
    33-43
    29-38
    1.4-1.8 kg
    72-89
    49-59
    44-53
    39-47
    1.8-2.7 kg
    90-120
    60-80
    54-72
    48-64
    2.7-3.6 kg
    121-149
    81-99
    73-89
    65-79
    3.6-4.5 kg
    150 - 176
    100-117
    90-106
    80-94
    4.5-6.4 kg
    177
    118-151
    107-136
    95-121
    6.4-8.2 kg
    152-182
    137-164
    122-146
    8.2-10 kg
    183-212
    165-191
    147-170

    Calorie Content: 3,709 Kcals/kg, 415 Kcals/cup

    *Use a standard 236 ml. measuring cup.

    Note: Individual puppy's requirements may vary due to age, breed, environment, and activity level. Adjust food as required to maintain optimal body condition, and ask your veterinarian if you are unsure.

    BLUE Life Protection Formula with LifeSource Bits™ will provide your puppy with superior nutrition plus a unique nutrient and antioxidant package specifically formulated for his needs.

    Meal Frequency
    Until 6 Months Old: 3 Meals Per Day
    6-12 Months Old: 2 Meals Per Day

    Transition to BLUE
    Start by mixing 25% of BLUE with your puppy's old food, and gradually increase the proportion of BLUE over the next 14 days.

    Preparation Options
    Dry - Crunchy and delicious nutrition nuggets and LifeSource Bits right from the bag.

    Dry with Water - Add warm water and mix to fully release flavours and aroma.

    Fresh Water
    Be sure to have a clean bowl of cool, fresh water available at all times.

     

    ENCA Dry Transitioning Image.png

  • Guaranteed Analysis

    BLUE Life Protection Formula Chicken and Oatmeal Recipe Food for Small Breed Puppies is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for growth.

    Ingredient Percentage
    Crude Protein 29.0% min
    Crude Fat 17.0% min
    Crude Fibre 5.0% max
    Moisture 10.0% max
    DHA* 0.1% min
    Calcium 1.4% min
    Phosphorus 1.0% min
    Choline 2,750 mg/kg min
    ARA* 0.05% min
    Omega 3 Fatty Acids* 0.75% min
    Omega 6 Fatty Acids* 3.25% min

    *Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles. 

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BLUE Life Protection Formula Chicken and Oatmeal Recipe Food for Small Breed Puppies