Take our 'Pup Quiz' to test your puppy nutrition knowledge and earn a coupon!*

*Coupon available for first time coupon customers only

It’s okay to feed puppies an adult formula, as long as it’s for dogs.



Puppies have unique nutritional needs. A formula meant for adults may not provide the right balance of calories, fat and nutrients. 

Puppies have unique nutritional needs. A formula meant for adults may not provide the right balance of calories, fat and nutrients. 

Treats are just a fun reward without health benefits.



BLUE offers a variety of puppy treats that are not only delicious and great for training, but also made with healthy ingredients, like DHA, to support cognitive development.

BLUE offers a variety of puppy treats that are not only delicious and great for training, but also made with healthy ingredients, like DHA, to support cognitive development.

Puppy food contains less protein and fat than adult formulas.



BLUE puppy formulas contain a greater amount of protein and fat to support the higher energy needs of puppies.

BLUE puppy formulas contain a greater amount of protein and fat to support the higher energy needs of puppies.

Woo hoo

baby BLUE!

Enjoy $5 off

Your next bag of BLUE puppy food

*Coupon available for first time coupon customers only