Love them like family. Feed them like family.®
See how one dog inspired the creation of a healthy pet food that's trusted by millions of pet parents.
Feeding dogs and cats like family is behind everything we do at BLUE™. See why quality ingredients are our foundation, and compare your pet's food to BLUE.
High-quality ingredients, a robust testing and research program, and state-of-the art facilities allow us to deliver the superior quality products that pets deserve.
What's inside BLUE™ pet foods and treats, and how the ingredients can benefit your four-legged family member.
Learn about the health benefits of our cold-formed LifeSource Bits™, a precise blend of vitamins, minerals and antioxidants in all BLUE™ dry cat and dog food recipes.
BLUE Life Protection Formula™
Support Specific Health Needs
BLUE True Solutions™
Healthy Puppy Food
BLUE Puppy Recipes
Home-Inspired, Hearty Recipes
BLUE Health Bars
BLUE Dental Bones
BLUE Wilderness High-Protein
Welcome Home Puppy!
Healthy Adult Dog Guide
Healthy Senior Dog Guide
How and When to Switch from Puppy to Adult Dog Food
Big or Small, We Love Them All
Puppy Teething Survival Tips
Avoiding Canine Ear Infections
BLUE™ for Cats
Healthy Kitten Food
BLUE Kitten Recipes
Delicious Variety of Meaty Cuts
Soft Cat Treats
Tender morsels made with real meat
Crunchy Cat Treats
Oven-baked with real meat
Crunchy, creamy and bursting with flavour
Taking Care of a Kitten
Healthy Adult Cat Guide
Healthy Mature Cat Guide
Set up a Healthy Feeding Schedule for Your Kitten
Tips to Survive Kitten Teething
How to Change Your Cat’s Nighttime Habits So You Can Sleep
Crystals In Cat Urine and How to Treat Them
Our Pet Gallery and Trading Cards are evolving to make way for an exciting new experience for Pet Parents! In the meantime, check out our collection of adorable pals, or find and save your own pet’s card.
Browse Our Gallery
What Every Pet Parent Needs to Know About COVID-19
Our family dog inspired us to do better for all pets. We not only vowed to make the best pet food we can, we promised that we would work our hardest to help dogs and cats in need.
Take the True Blue Test Compare Now
Get BLUE products delivered right to your door in 2 hours or less with PetcoNow, powered by Instacart.