It’s a big day for Blue Buffalo.
And we want you to be part of it.

From day one, the mission at Blue Buffalo has been simple: To create a pet food with the kind of high quality ingredients pet parents could feel good about feeding their furry family members.

We also made it our mission to help find a cure for pet cancer, after our beloved dog Blue faced this devastating disease. So as we celebrate Blue Buffalo on this special day, we want you to be part of it—by experiencing the excitement in Times Square and helping us to set a record for raising money for pet cancer research.

Share a pic of your pet and we’ll donate $5 to pet cancer research!

We want to set the record for raising money in one day for pet cancer research so we’re donating $2 million to get things started! You can help support the cause in a really cool, fun way.

Just share your pic on Twitter or Instagram using #JoinTheBLUEFamily (and don’t forget to tag @BlueBuffalo.)

If you’d like, you can also make a donation to PCA directly:

Donate Now

Join Us in Times Square!

Blue Buffalo has taken over Times Square for the day! We’ve got a lot of fun stuff for you to enjoy.

If you’re in the New York area, join us on July 22nd from 8 a.m. - 5 p.m. — and bring your pets!


Check out the greatest high-flying aquatic dogs in the world — performing all day!


Come by and purchase BLUE food and treats — every dollar you spend goes to pet cancer research to help fight this devastating disease.


Take a pic with your pet and we’ll put it on the big screen in Times Square and share it here on this page live! We’ll donate $5 to Pet Cancer Awareness for every pic taken!


Look for a bag full of BLUE goodies with samples of BLUE food! And check out the BLUE PCA tent featuring leading vet oncologist, Dr. Post.

Can’t Join Us in Times Square?

Watch the live feed! We’ll be posting pics of the day's events!

Blue Buffalo®

Dog Food

Check out all of our natural and healthy
BLUE dog foods and treats.

Explore Dog Food

Cat Food

Check out all of our natural and healthy
BLUE cat foods and treats.

Explore Cat Food

Pet Cancer

Learn how BLUE is helping to find a pet cancer cure—and how you can help.

Explore PCA


It's all about family. See how our dog
inspired a pet food company.


Watch Now