Love them like family. Feed them like family.®

Our Enhanced LifeSource Bits®
Now with Super 7 Natural Antioxidants

BLUE dog and cat foods are a truly unique two-part formula — a combination of the finest natural ingredients and our exclusive LifeSource Bits. A precise blend of nutrients selected by our animal nutritionists, LifeSource Bits set BLUE apart from every other pet food.

And now, our animal nutritionists have added seven powerful natural antioxidants to create new and improved LifeSource Bits specifically for all BLUE Life Protection Formula food for dogs and BLUE for Cats dry foods. We call it our Super 7 package and it includes:

Spinach — an excellent source of fiber, phytonutrients, omega 3 fatty acids, iron, vitamins and minerals, spinach is known to support heart health.

Pumpkin — a great source of flavor and fiber, pumpkins are packed with vitamins and minerals, and help promote gentle digestion.

Cranberries — a natural acidifier that contributes to urinary tract health.

Blueberries — an excellent source of Vitamins A & C, potassium and fiber, blueberries are known to aid in digestion.

Pomegranate — packed with polyphenolic flavonoids, vitamins and minerals, pomegranates are known to help support heart health.

Blackberries — a low-calorie, high-fiber berry packed with folate, vitamins and minerals, blackberries are known to support bone health.

Apples — a natural source of vitamins, minerals and polyphenols, apples are known to aid in heart health.

LifeSource Bits are the small, dark kibbles mixed in with our BLUE dog and cat dry foods. They contain a precise blend of vitamins, minerals, and antioxidants selected by holistic veterinarians and animal nutritionists. To ensure that dogs and cats get the full benefit of these vital nutrients, LifeSource Bits are “cold-formed” to help preserve their potency.


The Health Benefits of LifeSource Bits

LifeSource Bits include ingredients that help benefit dogs and cats in three ways.

Help dogs and cats maintain a healthy oxidative balance

Virtually every day, our dogs and cats are exposed to environmental factors that can negatively impact their oxidative balance. And if their biological systems are not able to rebalance this oxidative stress, it can lead to cellular destruction and other serious health issues.

As antioxidants can play an important role in reducing oxidative stress, an increasing number of veterinarians are recognizing their importance in helping pets maintain a healthy oxidative balance. This is the science that led our nutritionists to formulate BLUE's LifeSource Bits with ingredients that are rich in antioxidants. These include:

  • Kelp
  • Vitamin E
  • Vitamin C
  • Beta Carotene
  • Vitamin A
  • Blueberries
  • Barley Grass

Help support a pet's immune system.

LifeSource Bits contain ingredients that help support a pet’s immune system:

  • Alfalfa
  • Flaxseed
  • Parsley
  • Vitamin C
  • Cranberries

Help support a pet’s specific life stage requirements.

LifeSource Bits also contain ingredients that can help protect a pet’s changing needs from youth through his mature years. These include:

  • Omega 3 and Omega 6 Fatty Acids for healthy skin and coat
  • Yucca Schidigera Extract for joint health
  • Taurine for healthy eyes and heart
  • L-Lysine for growth and development
  • Vitamin D for healthy bones and tissue
  • Vitamin B12 for growth
  • L-Carnitine for endurance and fat metabolism
“Cold-Formed” Process

A breakthrough in canine and feline health, LifeSource Bits are also a manufacturing breakthrough because they are “cold-formed” to minimize the heat the ingredients are exposed to.

Minimizing heat exposure is important because high heat can degrade the potency of many vitamins, minerals, antioxidants and important enzymes. It’s the same concept as when you cook vegetables at high heat—the longer you do, more of the heat-sensitive nutrients are lost.

LifeSource Bits are manufactured separately with less heat the rest of our kibble to preserve greater potency of the vitamins and antioxidants. This way, your pet can gain as many benefits as possible from these valuable nutrients.

Water-soluble vitamins are the most sensitive to heat. Nutritionists estimate that these vitamins can lose a minimum of 30% of their potency when exposed to heat, while some, like vitamin C, can lose up to 75% of their potency most from the “cold-formed” process:

  • Vitamin B1 (Thiamin)
  • Vitamin B2 (Riboflavin)
  • Vitamin B12
  • Vitamin C
  • Folic Acid B9
  • Niacin B3
  • Biotin B7
  • Pantothenic Acid B5