Healthy Puppyhood
Starts Here

A variety of natural formulas to promote
healthy growth and development for all pups

Explore Puppy

What, No Teeth?

Puppies’ teeth don’t grow in until they learn to chew
TIP: Begin brushing their canines ASAP

Explore Puppy Chews

Compare Your Brand

Compare the ingredients in other
puppy and kitten foods to BLUE™

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Best. Pup. Ever.

Give lots of training treats (and love)
as positive reinforcement.

Browse Training Treats

BLUE for Dogs

BLUE for Dogs

Check out all of our natural and healthy BLUE dog foods and treats

Explore Dog

BLUE for Cats

BLUE for Cats

Check out all of our natural and healthy BLUE cat foods and treats

Explore Cat

Home 4 the Holidays

Home 4 the Holidays

Thanks to all adopters and you for helping us find loving homes for 1.3 million dogs and cats!

Learn More

Pet Cancer Awareness

Pet Cancer Awareness

Learn how BLUE is helping to find a pet cancer cure—and how you can help

Pet Cancer Awareness

Compare Your Brand

Take the True BLUE Test and see how the ingredients in your dog or cat food brand compare to the ones in BLUE.

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Explore BLUE Natural Products

Life Protection Formula

Life Protection Formula

Made with only the finest natural ingredients

Dog Cat
Freedom

Freedom

A grain-free food made with the finest natural ingredients

Dog Cat
Basics

Basics

A simple limited-ingredient diet for dogs or cats with food sensitivities

Dog Cat
Wilderness

Wilderness

Made with more of the meat dogs and cats love

Dog Cat
Naturally Fresh

Naturally Fresh

Made with walnut shells for superior odor control & absorbency

Litter

Join Blue's Buddies

Join BLUE's Buddies and celebrate the special relationship you have with your furry family member. Create unique Trading Cards, participate in special events, and become one of the family!

Join Now