Start Healthy Habits EarlyEXPLORE BLUE PUPPY
Take the True BLUE Test to see howthe ingredients in your dog’s foodcompare to the one’s in BLUE.COMPARE DRY FOOD
Start Healthy Habits EarlyEXPLORE BLUE KITTEN
Take the True BLUE Test to see howthe ingredients in your cat’s foodcompare to the one’s in BLUE.COMPARE DRY FOOD COMPARE WET FOOD
Create a Trading CardMaking a trading card for your pet is easy! Just have a favorite digital picture ready and we'll guide you through the rest of the steps.Get Started
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explore Large Breed REcipes
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Take the True BLUE Test and see how the ingredients in your dog or cat food brand compare to the ones in BLUE.
Compare Dog Food Compare Cat Food
Check out all of our natural and healthy BLUE dog foods and treats
Check out all of our natural and healthy BLUE cat foods and treats
Stream the ‘Best In Shelter’ adoption special and join our
community of adorable rescues at BLUE Shelter Stars!
Learn how BLUE is helping to find a pet cancer cureand how you can help
See What's New
Made with only the finest natural ingredients
A grain-free food made with the finest natural ingredients
A simple limited-ingredient diet for dogs or cats with food sensitivities
Made with more of the meat dogs and cats love
Made with walnut shells for superior odor control & absorbency
Join BLUE's Buddies and celebrate the special relationship you have with your furry family member. Create unique Trading Cards, participate in special events, and become one of the family!