Privacy Policy

Effective: June 16, 2025

General Mills is proud to market some of the world's most-trusted food brands, including Betty Crocker, Pillsbury, Nature Valley, Annie's, Yoplait, Larabar, Old El Paso, Progresso, Muir Glen, Hamburger Helper, Toaster Strudel, Gold Medal, Bisquick, Totino's, Cheerios, Cinnamon Toast Crunch, Lucky Charms, Fiber One, and Chex, as well as Blue Buffalo  pet products. 

We know that maintaining your trust requires that we protect your privacy – so we are very sensitive to the privacy concerns of those who use our websites, our pages and applications on third-party social media platforms, our emails, and our mobile applications (collectively, our "Sites"). 

This Privacy Policy explains our information practices and the choices that you, as a user of this Site, can make about the collection and use of your information. 

Please note that some of our programs are subject to separate terms of use and privacy policies. Where another program links to a different privacy policy, the privacy policy in the link will govern that program. Please read and review each applicable privacy policy carefully. 

INFORMATION WE COLLECT FROM YOU, FROM YOUR DEVICE, OR FROM OTHERS 

We may collect information about you (and the computer or device you use to access our Sites) in a variety of ways: 

  • - You may directly provide information to us 
  • - You may choose to allow social media platforms to share information with us 
  • - We may gather other information from your device when you visit our Site or other services, or when you view our online ads 
  • - We may obtain additional information about you from other sources where permitted by law 

More detail on each of these is immediately below. 

Information you directly provide 
When you participate in our offers, programs, or Site features (or otherwise communicate with us), you may directly provide us with information, including (but not limited to) the following: 

  • Identifiers, such as name, email address, and postal address or zip code 
  • Username or password 
  • Phone number 
  • Age or birthdate 
  • Gender 
  • Demographic information 
  • Geolocation information 
  • Purchasing behavior 
  • Credit card or other payment information 
  • Loyalty card information 
  • Marital status and number of children 
  • Contact information of family members or others 
  • Photos, videos, audio recordings and other user-submitted content that contains personal information 
  • Other information about you, your household, your family, or others (such as commercial information like interests or product preferences) 
  • Other information you affirmatively allow a third-party service (such as Facebook) to provide to us 

Information from social media platforms 
If you choose to access or make use of third-party social media platforms (such as Facebook or Twitter), we may receive personal information about you that you have made available to those services, including information about your contacts on those services. For example, some social media platforms allow you to push content from our Site to your contacts or to pull information about your contacts so you can connect with them on our Site. Some social media platforms also will facilitate your registration or log-in for our Site or enhance or personalize your experience on our Site. Your decision to use a social media platform will always be voluntary. However, you should make sure you are comfortable with the information social media platforms may make available to our Site by carefully reading and reviewing those platforms’ privacy policies. 

Information we gather from your device when you visit our Sites or when you view our online ads 
When you visit or use our Sites, or when you view our online ads elsewhere, we may use cookies or other technologies (including pixels, tags, and web beacons) to collect information about your computer or device, and your internet or other electronic network activity. 

The following are examples of the types of information we may collect in this way: 

  • Device type (such as desktop, tablet, or mobile device) 
  • Browser type (such as Internet Explorer) 
  • Operating system (such as Windows) 
  • IP address, device ID, or similar information 
  • Geolocation information 
  • Websites or online services you visit before or after our Site
  • Your interaction with our Site (such as the links you click and the pages and items you view)
  • Whether you open or forward our emails or click on elements within these emails

Information we may obtain from other sources 
We may obtain information about you, even if we don't have a direct relationship with you, from other sources, such as public databases, other brands and groups within General Mills, retailers, data aggregators, and other commercially available sources. This information may include: 

  • Identifiers, such as name, email address, and postal address 
  • Social media user IDs 
  • Phone number 
  • Age 
  • Gender 
  • Demographic information
  • Marital status and number and age of children
  • Income level
  • Purchasing behavior
  • Interests, hobbies, and product preferences
  • Interactions with media or advertising
  • Publicly observable activities (such as blogs and online postings)
  • Other information that has been collected by other brands or businesses within the General Mills family of companies

Please note that parts or all of the information we collect or obtain may be combined or linked (by us or by third parties providing services to us) for any of the purposes described in this Privacy Policy, including to help us customize how we communicate with you and to improve our products, services, and marketing efforts. 

HOW WE USE THIS INFORMATION 

We use the information we collect (in combination with other information we or third-party service providers may have) to communicate with you regarding our products, services, and promotions, to provide you with other information, services, products, or other materials you request, to customize your interactive experience (including by providing you with relevant advertising on our Site and elsewhere), and/or to manage and improve our sites, products, and service offerings. 

Some specific ways that we may use this information are as follows: 

  • To register you to receive emails or other information or materials you request 
  • To register you for a sweepstakes, contest, or other promotion 
  • To register you to receive rebates, coupons, premiums, product samples, or other materials
  • To create and manage your account as a user or member of our Site (or as someone who may post content to our Site) or as a member of our loyalty program
  • To provide you with services or offers you have requested
  • To respond if you contact one of our Consumer Services Representatives
  • To process your payment for purchases or other services or your redemption of loyalty program points
  • To better understand the audience for our Sites and services
  • To conduct analytics services regarding how our products, services, and Sites are accessed and used
  • To help us develop new products, services, and sites
  • To provide advertising and marketing services, including by developing and delivering advertising and other communications more tailored to your interests
  • To help us improve our advertising
  • To detect security incidents; protect against malicious, deceptive, fraudulent, or illegal activity; and to prosecute those responsible for that activity 
  • To enforce our Terms of Use (also called Legal Terms on some Sites), Community Rules, Terms and Conditions or Official Rules for promotions or loyalty programs, or other legal rights 

We will not send you any email marketing communication unless you expressly consent to receive such a communication from us. And if you do sign up to receive these emails, you will always have the opportunity to "unsubscribe" from further email marketing messages from that General Mills brand or group. 

Even if the primary function for collecting the information may be for a specific purpose, such as creating your account or registering you for a promotion, we may use the information for any of the other ways described in this section as well, including by sharing the information as permitted by law for the use of our family of businesses and affiliated companies. 

HOW WE MAY SHARE INFORMATION WITH OTHERS 

We may share the information we collect with the following types of entities for business purposes: 

  • Affiliates.  As permitted by law, we may share information freely within General Mills among our various businesses, and within our family of affiliated companies. 
  • Service providers. We may share information – including information that personally identifies you – with companies that provide services on our behalf. Some service providers may be involved in administering or supplementing our databases and will need to have access to your information in order to do so. For example, we may retain a third party to verify the accuracy of information within our databases or to gather additional information about individuals within our databases from commercially available sources. As another example, we may provide information from our databases to third parties who help us direct specific advertising communications to you when you visit other sites. 
  • Third parties who deploy cookies and similar technologies.  As described in detail below (under the "Cookie Policy" section of this Privacy Policy), third parties use a variety of cookies and similar technologies to collect information on our Sites for the business purposes described above, including providing analytics services to us and providing advertising on our Sites and elsewhere based on users’ online activities over time and across different sites, services, and devices (so-called "online behavioral advertising"). 
  • Other parties when required by law or as necessary to protect our users and services.  We also may disclose information – including information that personally identifies you – to third parties in order to: 
    •  - Protect our legal rights, as well as the rights of the users of our Site or others
    •  - Protect the safety and security of the Site, its users, or others
    •  - Prevent fraud
    •  - Comply with the law or respond to legal process or a request for cooperation by a government entity, whether or not legally required.
  • Other parties in connection with a corporate transaction .   We reserve the right to transfer any information we have about you in the event that we sell or transfer all or a portion of our business or assets to a third party, or in the unlikely event of a bankruptcy. 
  • Others with whom you share an account.  Some of our programs allow may multiple people to join together to form an account (such as when multiple people may be able to enter a promotion as a team or jointly earn points for a loyalty program). In these cases, information about you and the others associated with the same account may be shared within that group.
  • Otherwise with your consent. In addition to the sharing described or permitted by this Privacy Policy, we may share information about you with third parties whenever you affirmatively consent to such sharing.

When we disclose data for business purposes as discussed above, we disclose the following categories of data: all categories of data listed in the first section of this Policy above, under the heading "Information we collect from you, from your device, or from others," including the subsections entitled "Information you directly provide," "Information from social media platforms," "Information we gather from your device when you visit our Sites or when you view our online ads," and "Information we may obtain from other sources." 

ADDITIONAL DETAILS 

Third parties may provide content, advertising, or functionality on our site 
Some of the content, advertising, and functionality on our Site may be provided by third parties that are not affiliated with us. For example: 

  • Certain third parties may serve advertising or keep track of which advertisements users see, how often they see those advertisements, and what users do in response to them. These third parties may use cookies and similar technologies to provide these services.
  • We may enable you to share certain materials on the Site with others through social media platforms such as Facebook and Twitter, and those platforms may provide tools for doing so on our Site.

These third parties may collect or receive certain information about your use of the Site, including by using cookies and other technologies, and this information may be collected over time and combined with information collected across different websites and online services. 

One of the third parties that provides services on our Site is Google Inc. Like many websites, we use Google Analytics, a service that provides information about how many users visit our Site, when they visit, and how they navigate the Site once they are here. Google offers a browser add-on that enables users to opt-out of having data about their visits reported to websites by Google Analytics. More information about the add-on is  here. 

We also may use other Google Analytics tools, such as Demographics and Interest Reporting, which enables us to learn more about the characteristics and interests of the users who visit our Site, and Remarketing with Google Analytics, which enables us to provide relevant advertising on different websites and online services. You can opt out of having your data used for these additional Google Analytics tools by visiting this page opting out of ads provided by Google. 

Security for credit card data and transaction information 
We are committed to keeping your online transactions safe and secure. We have put procedures in place to safeguard other information we collect from you. Please note, however, that we cannot absolutely guarantee the security of any information you provide online; you provide it at your own risk. 

Links to other sites 
Our Site may contain links to the sites of our affiliates, and to sites that are owned and operated by third parties. These other sites may have their own privacy policies and are not governed by this Privacy Policy. We are not responsible for the privacy practices, security protections, or the content of sites owned and operated by third parties. Other sites may collect and treat information collected differently, so we encourage you to carefully read and review the privacy policy for each site you visit. 

User-generated content and public profile features 
Our Site may, from time to time, contain interactive areas where Site users might submit comments or other content (including information about the user that might be displayed in the user's public profile within an online community) that may be visible to others. Users should be aware that when they voluntarily disclose personal identifiers (e.g., name, email address, etc.) or other personal information in content submitted for posting or publication, the information can be read and used by others. This may result in unsolicited messages from other posters or parties. We make no representations and undertake no obligations as to the security or use of information you voluntarily include when submitting content. 

Share-with-a-friend tools 
This Site may, from time to time, include a share-with-a-friend application that makes it easy for you to forward information or materials from our Site to friends or family by email. In order to address your email message, the application may ask you to input the recipient’s email address and/or similar information (including your email address). This information is used by the application to address your message so that it can be properly sent. We may temporarily maintain a log of this information for troubleshooting and fraud-prevention purposes. In the event that we are offering you some form of referral award for encouraging an action on the part of the recipient (for example, if you are to earn a reward if the recipient chooses to register for one of our offerings after receiving the email from you), we may also retain the information as necessary to establish that the referral award was earned. 

Do-not-track signals and similar mechanisms 
Some web browsers may transmit "do-not-track" signals to the websites and other online services with which a user communicates. There is no standard that governs what, if anything, websites should do when they receive these signals. General Mills currently does not take action in response to these signals. If and when a standard is established and accepted, General Mills may revisit its policy on responding to these signals.

Children's privacy 
This Site is not directed to children and we will not request any information from children under 13 at this Site. General Mills does have other sites that are geared in whole or in part to a child audience. Our commitment to the privacy of children is described more fully in the privacy policies of those sites. General Mills and its affiliated companies take special care to protect the privacy of children under the age of 13. We have developed our child privacy practices to comply with Children's Online Privacy Protection Act of 1998 ("COPPA") as well as the guidelines established by the Children's Advertising Review Unit (CARU). We also recommend that parents monitor their children's Internet activities and learn and employ software or other tools that can help their children enjoy the fun and entertainment of an online experience without compromising their personal safety or allowing them to use the Internet in a manner inconsistent with their parents’ preferences. 

United States only
This Site is intended for use by residents of the United States of America only. All matters relating to this Site are governed by the laws of the United States. If you are located outside of the United States and you contact us, please be advised that any information you provide to us will be transferred to the United States and that by submitting information you explicitly authorize this transfer and the processing of this information within the United States. 

Changes to our privacy policy 
We may change or replace this Privacy Policy at our sole discretion at any time. Please check back from time to time to ensure that you are aware of any updates or changes in this Privacy Policy. Unless stated otherwise, our current Privacy Policy applies to all information collected by or through any Site that displays an authorized link to this Privacy Policy. 

YOUR CONTROL OVER YOUR INFORMATION; EXERCISING YOUR RIGHTS AND CHOICES

Your control over your information 
You always have the right to review and update the information that you previously provided to us at this Site. You may contact us as described in the "How to contact us and how to exercise your privacy rights" section below to arrange this or to ask us to remove you from our list of email addresses to which we send email newsletters. All our email newsletters also contain an "unsubscribe" link that you can click through to unsubscribe from future email newsletters from that General Mills brand or group sending the email. 

Depending on the laws of your jurisdiction, you may also be entitled to request further transparency about our data processing practices and to request to access, delete, or correct the personal information we have collected about you. Requests should be submitted to us as described in the "How to contact us and how to exercise your privacy rights" section below. Once we receive your request, we may verify it by requesting information sufficient to confirm your identity. If you would like to use an agent to exercise your rights and that is authorized by the relevant laws, we may request evidence that you have provided such agent with power of attorney or that the agent otherwise has valid written authority to submit requests to exercise rights on your behalf. You may also have the right to appeal any decision we make with respect to your request and may do so by clicking here and selecting “Other” or by responding to the communication we send you informing you of our decision. We will not discriminate against you for exercising these rights or choices, although some services or functionality and features available on the Sites may change or no longer be available to you. Any difference in the Sites will be related to the value of the information that is no longer available to us or usable by us. 

Do not sell or share my personal information and other "opt out" choices 

The laws of your jurisdiction may also give you other rights with respect to the information we have about you, such as the right to limit the processing of certain types of data or the right to opt out of the use of your data for certain activities. This section describes those rights and how to exercise them. As noted in the previous section, we will not discriminate against you for exercising any rights or choices available to you, and any unavailability or differences in services or Site features or functionality will be related to the value of the information that is no longer available to or usable by us. 

Cookie Policy

When you visit our Sites, we and third parties may collect information about you and your visit via cookies and similar technologies (referred to collectively below as “Cookies” for simplicity) for the business purposes described above, such as performing analytics and providing advertising on our Sites and elsewhere, including based on information about your online activities over time and across different sites, services, and devices (sometimes described with specific terms such as "online behavioral advertising" or “interest-based advertising”). Some of these activities could involve third parties and may be considered “sales,” “sharing,” “targeted advertising,” or a similarly defined activity under local privacy laws. 

We are proud to offer you multiple ways to make choices about certain Cookies on our Sites, including with respect to targeted advertising or uses that may be considered as “sales” or “sharing.” The primary way to opt out of these “Optional Cookies” on our websites is by visiting the Cookie Preference Center found on each website (which you can access by clicking the "Customize Cookie Settings" link found in the bottom footer of the Site, near the link to the Privacy Policy).

Once in the website’s Preference Center, you will be able to make the choice to opt out of all Optional Cookies. You can reach a similar menu of options to opt out of Optional Cookies for our mobile apps by selecting “Manage Cookies or Similar Technologies” under Legal & Privacy from within the relevant app’s Account, Main, or Settings menu. Please note that your choice to opt out of Optional Cookies may impact your experience on the Site and the services we are able to offer. Please also note that there may be other non-optional Cookies—such as those used to operate our website—that will not be impacted by your choice to opt out of Optional Cookies.

Because Cookies are linked to a specific browser, device, and website or mobile app, you will need to take the step described in the previous paragraph for every browser and device you use and for every website you visit or mobile app you use. If you clear your cookies from a website browser (as many people do periodically) or reinstall or change certain settings in a mobile app, you will need to renew your choice to opt out of Optional Cookies respectively in each website’s Preference Center for that browser or in the mobile app menu for that app.

Alternatively to visiting our websites’ Cookie Preference Centers, you can also opt out of Optional Cookies on our websites by enabling and visiting the Sites with a legally recognized opt-out preference signal, such as the Global Privacy Control (“GPC”). To learn more about GPC and how it works, click here. As with our Cookie Preference Center choices described above, you will need to enable the GPC signal for every browser and device from which you would like to opt out.

In addition to having the choice to opt out of Optional Cookies on our Sites, there is an industry-wide program that enables you to opt out of receiving targeting advertising on any site, not just ours. You can access this industry-wide opt out by clicking here. As with the options we describe above, this program is browser- and device-specific and would need to be enabled separately on every browser and device from which you would like to opt out. Similarly, if you clear your cookies from your browser, your opt out will be lost until you reinstate it.

Another way you can opt out of cookies on a broad array of third-party websites beyond our Sites is through your browser settings. Most browsers accept cookies automatically but can be configured not to do so or to notify the user when a cookie is being sent. If you wish to disable cookies or enable cookie notifications in your browser, refer to your browser help menu to learn how to make these changes. Please note that if you disable cookies, it may impact how the websites you visit function or the features you are able to access.

In addition, certain of our own Sites may also contain targeted advertisements served to you by Google. Please click  here if you want to enable a setting offered by Google that restricts how Google uses the information it obtains through serving targeted advertisements on those Sites. 

Other Choices You Can Make

In addition to the information from Cookies described above, we may also have non-Cookie based information about you that was collected in other ways, such as a hashed version of your email address, that we may disclose to our advertising or other partners for purposes such as promoting our products and services or personalizing the advertising shown to you on third-party sites and services. Laws in some states may limit the use of this information to optimize the ads you see through targeted advertising. You can exercise your rights to limit our use of non-Cookie based information for targeted advertising by submitting an opt out request on our “Your Privacy Choices” page available here.

Laws in some states may also designate certain data attributes, such as information relating to health and wellness, ethnicity, etc., as sensitive data. We may collect and use such information on some Sites under certain circumstances, such as to provide products or services that you have requested or where you have provided your consent. Similar to the mechanism described in the previous paragraph, you can exercise your rights with respect to our processing of sensitive data by submitting a request via our “Your Privacy Choices” found here.

Please note that as with the choices about Cookie-based information, your choices about your non-Cookie based information may impact your experience on our Sites and the services we are able to offer. Please also note that if you have made choices with respect to your Cookie-based information, such as enabling the GPC preference signal, you will still need to visit the “Your Privacy Choices” page to exercise your rights with respect to non-Cookie-based information. This is because the connection between your non-Cookie based information and your browser or device, or the information collected via Cookies, is not always known to us.

How to contact us and how to exercise your privacy rights 
If you have any questions or concerns about this Privacy Policy, please  Contact Us. You may also reach us by telephone at 1-800-248-7310 weekdays from 7:30 a.m. – 5:30 p.m. Central Time. If you would like to exercise any legal rights you may have to access, delete, or correct your personal information or to appeal any decision we make with respect to your request, please click here or, alternatively, you can reach us by telephone at the phone number and times listed in the previous sentence.