Love them like family. Feed them like family.®

The BLUE Story

BLUE

Just like you, we’re dog and cat parents, pure and simple.

We don't "own" our dogs and cats; they are family members and companions whom we treat with love and respect. Our office looks like a pet playground with a furry friend in almost every corner or vacant chair. (It sometimes seems that we have more dogs and cats than we do employees!)

We have Molly, Chris and Kim's Golden; Moose, Dave's Golden; Floyd, Monty and Lorraine's Maine Coon Cat; Zack and Emma, Billy and Robin's Airedale and Yellow Lab; Zeta, Jeremy and Tanya's Toy Poodle; Tabitha, Samantha's pleasantly plump cat; Bailey, Caryn's lovable, tail-wagging pooch; Gorby and George, Joyce's lovable felines; Teddy, Rich's Golden Retriever; Coco, Jake and Freddy, Dan and Alicia's Persian Cat, Boston Terrier and Shiba Inu and Charlie, Tom's Black Lab.

And, of course, there's Blue, Bill and Jackie Bishop's large-breed Airedale, one of the best pals who ever put on a collar.  Blue's struggles and history of health problems prompted Bill and Jackie to take a serious interest in a wide range of pet health issues, and ultimately inspired them to make a commercially available food that would include ingredients to nourish our companions, including ingredients that help maintain a healthy oxidative balance.  Their first step was to meet with leading experts in canine and feline nutrition. With them, the Bishops developed BLUE™ healthy and holistic foods for dogs and cats.

All BLUE dog and cat foods start with real chicken, lamb or fish and contain plenty of whole grains, fresh-cut vegetables and fruit. BLUE will provide your companion with the wholesome nutrition veterinarians and breeders recommend. But that's just the start.

Only BLUE dry dog and cat foods also contain LifeSource Bits®, a precise blend of nutrients and antioxidants that have been cold–formed for greater potency. Our exclusive LifeSource Bits include a combination of vitamins, minerals and antioxidants that help maintain a healthy oxidative balance, support pets' immune systems and provide support for their special life stage requirements.

Lastly, and of equal importance, BLUE dog and cat foods contain no chicken or poultry by-product meals, and no artificial preservatives, colors or flavors.  And BLUE dog and cat foods contain no corn, wheat or soy, which have all been known to trigger allergies in some pets.

If you haven't tried BLUE dog or cat foods with LifeSource Bits, we hope you do soon. They set a new standard in healthy dog and cat food, and we guarantee that you'll be completely satisfied.


— Your friends at Blue Buffalo Co.