Love them like family. Feed them like family.®

Why Choose BLUE

Because only BLUE is made with the unique combination of high-quality, natural ingredients plus exclusive LifeSource® Bits.

We love our dogs and cats like family so we want to feed them with the same care as family. That's why BLUE is made with only the finest natural ingredients plus the active nutrients and antioxidants of our exclusive, cold-formed LifeSource® Bits.

BLUE uses only the finest natural ingredients and:

  • NO chicken (or poultry) by-product meals
  • NO artificial flavors, colors, or preservatives
  • NO corn, wheat or soy, as they have been linked to allergic reactions in some pets

The Finest Natural Ingredients for Superior Nutrition

All of our great-tasting, natural and holistic BLUE dog food and BLUE cat food recipes:

  • Always start with REAL MEAT
  • Always include garden vegetables and antiooxidant-rich fruit

Our Exclusive LifeSource Bits, Now Enhanced with Super 7 Antioxidants

All BLUE dog and cat dry foods contain LifeSource Bits, a precise blend of vitamins, minerals and antioxidants selected by holistic veterinarians and animal nutritionists. And now we’ve enhanced LifeSource Bits in our BLUE Life Protection Formula for dogs and BLUE for Cats dry food with our Super 7 package of powerful antioxidant-rich ingredients. "Cold-formed" to retain their potency, the ingredients in LifeSource Bits support:

  • Immune system health
  • Life stage requirements
  • Healthy oxidative balance

LEARN MORE

Compare Your Brand

Take the True BLUE Test and see how the ingredients in your dog or cat food brand compare to the ones in BLUE.

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Explore BLUE Natural Products

Life Protection Formula

Life Protection Formula

Made with only the finest natural ingredients

Dog Cat
Freedom

Freedom

A grain-free food made with the finest natural ingredients

Dog Cat
Basics

Basics

A simple limited-ingredient diet for dogs or cats with food sensitivities

Dog Cat
Wilderness

Wilderness

Made with more of the meat dogs and cats love

Dog Cat
Naturally Fresh

Naturally Fresh

Made with walnut shells for superior odor control & absorbency

Litter