THE TRUE BLUE TEST RESULTS

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  • Real Meat is always the 1st ingredient

    Chicken, Fish, Turkey or Duck is Always
    The 1st Ingredient

    Real meat is always the first ingredient.

    The most important ingredient on any pet food label is always the first one. Real meat is always the first ingredient in BLUE, which means there is more of that ingredient than any other in our formulas. Meat protein is the best source of essential amino acids, which are vital to muscle development.

  • Includes Vegetables

    Includes Both Veggies and Fruit

    Includes vegetables.

    Fruit and vegetables provide essential phytonutrients, antioxidants and enzymes, plus natural vitamins, minerals and fibers. Proven to promote health and wellness, they are also considered highly digestible carbohydrate sources.

  • LifeSource® Bits

    LifeSource® Bits

    LifeSource® Bits

    A precise blend of vitamins, minerals, and antioxidants selected by holistic vets and animal nutritionists. LifeSource Bits include ingredients that help support immune system health, life stage requirements, and a healthy oxidative balance. And unlike other brands that add vitamins and minerals, LifeSource Bits are cold-formed to help preserve the nutritional potency of their ingredients.

  • No Chicken or Poultry By-Product Meals

    No Chicken or Poultry By-Product Meals

    No Chicken or Poultry By-Product Meals

    Poultry (chicken) by-product meal consists of the ground, rendered, clean parts of the carcass of slaughtered poultry, such as necks, feet, undeveloped eggs, and intestines. These ingredients are commonly lower in cost than fresh meat.

  • NO Artificial Colors, Flavors or Preservatives

    No Artificial Colors, Flavors, or
    Preservatives

    No Artificial Clors, Flavors, or Preservatives

    Preservatives like BHA, BHT, ethoxyquin and propylene glycol provide no nutritional value and have been associated with possible toxic side effects. Many pet food brands resort to artificial colors and flavors in an attempt to make food look and taste better.

  • NO Corn, Wheat or Soy

    NO Corn, Wheat or Soy

    BLUE Contains No Corn, Wheat or Soy

    All of these fillers are incomplete sources of protein and have been known to cause allergies in cats. Grain proteins are used by some brands as inexpensive, incomplete substitutes for meat protein. These grains do not contain the complete amino acid profiles specific for dogs and cats and are not as easily digestible as more nutritious meat-based proteins.

  • Blue Buffalo
  • Bil-Jac®
  • Eagle Pack®
  • Eukanuba®
  • Iams®
  • Meow Mix®
  • Nutro MAX®
  • Nutro Natural Choice®
  • Be Happy®
  • Cat Chow®
  • Fancy Feast®
  • Friskies®
  • Healthful Life®
  • Purina ONE®
  • Purina ProPlan®
  • Purina ProPlan®
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Why Choose BLUE?

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  • Meat Is Always The First Ingredient

    Real meat is always the first ingredient in BLUE, which means there is more of that ingredient than any other in our formulas. Meat protein is the best source of essential amino acids, which are vital to muscle development.

  • Includes Veggies & Fruit

    Fruit and vegetables provide essential phytonutrients, antioxidants and enzymes, plus natural vitamins, minerals and fibers. Proven to promote health and wellness, they are also considered highly digestible carbohydrate sources.

  • LifeSource Bits

    A precise blend of vitamins, minerals and antioxidants selected by holistic vets and animal nutritionists. Lifesource Bits include ingredients that help support immune system health, life stage requirements and a healthy oxidative balance. And unlike other brands that add vitamins and minerals, LifeSource Bits are cold-formed to help preserve the nutritional potency of their ingredients.

  • No Chicken or Poultry By-Product Meals

    Poultry [Chicken] By Product Meal consists of the ground, rendered, clean parts of the carcass of slaughtered poultry, such as necks, feet, undeveloped eggs, and intestines. These ingredients are considerably less costly than Chicken and poultry meals made from whole meat.

  • No Artificial Stuff

    Preservatives like BHA, BHT, ethoxyquin and propylene glycol provide no nutritional value and have been associated with possible toxic side effects. Many pet food brands resort to artificial colors and flavors in an attempt to make food look and taste better.

  • No Corn, Wheat, or Soy

    All of these fillers are incomplete sources of protein and have been known to cause allergies in cats. Grain proteins are used by some brands as inexpensive protein sources, but they do not contain the complete amino acid profiles specific for dogs and cats and are not as easily digestible as more nutritious meat-based proteins.

Are you surprised by the results?

Trying to choose the best cat food for your pet isn’t easy—especially when there are so many pet food companies trying to get your attention with pretty packaging and heartfelt commercials.

The goal of the True BLUE Test is to give you a better understanding of what really makes up a healthy cat food. And as the results show, the leading brands probably fall short of what you should expect from your cat’s food.

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Bil-Jac is a registered trademark of Kelly Foods Corporation. Eagle Pack is a registered trademark of Eagle Pack Pet Foods, Inc. Eukanuba and Iams are registered trademarks of P&G Pet Care. Meow Mix is a registered trademark of the Del Monte Corporation. Nutro Max and Nutro Natural Choice are registered trademarks of Nutro Products, Inc. Purina Cat Chow, Purina Fancy Feast, Purina Friskies, Purina Healthful Life, Purina ONE and Purina Pro Plan are registered trademarks of Société des Produits Nestlé S.A., Vevey, Switzerland. Royal Canin is a registered trademark of Royal Canin S.A. Science Diet is a registered trademark of Hill’s Pet Nutrition, Inc.

©2013 Blue Buffalo Company

Natural and Healthy Cat Food with Natural Ingredients
Now you can feed your kitten, adult cat or mature cat with the same care you feed family. All of our natural cat foods have real meat, fish or poultry as the first ingredient, plus wholesome whole grains, garden vegetables and healthy fruit. All of our dry cat food formulas contain exclusive LifeSource® Bits — a precise blend of nutrients, including vitamins, minerals and antioxidants. These include ingredients that help support your cat’s immune system, promote her specific life stage requirements and help maintain a healthy oxidative balance.  In addition, all BLUE healthy cat foods contain NO chicken or poultry by-product meals, artificial preservatives, corn, wheat or soy.

Healthy Dog Food  |  High Protein Dog Food  |  Healthy Cat Food  |  High Protein Cat Food