• 

• 

  

  Chicken, Fish, Turkey or Duck is Always
  The 1st Ingredient

  

  The most important ingredient on any pet food label is always the first one. Real meat is always the first ingredient in BLUE, which means there is more of that ingredient than any other in our formulas. Meat protein is the best source of essential amino acids, which are vital to muscle development.

• 

  

  Includes Both Veggies and Fruit

  

  Fruit and vegetables provide essential phytonutrients, antioxidants and enzymes, plus natural vitamins, minerals and fibers. Proven to promote health and wellness, they are also considered highly digestible carbohydrate sources.

• 

  

  LifeSource^® Bits

  

  A precise blend of vitamins, minerals, and antioxidants selected by holistic vets and animal nutritionists. LifeSource Bits include ingredients that help support immune system health, life stage requirements, and a healthy oxidative balance. And unlike other brands that add vitamins and minerals, LifeSource Bits are cold-formed to help preserve the nutritional potency of their ingredients.

• 

  

  No Chicken or Poultry By-Product Meals

  

  Poultry (chicken) by-product meal consists of the ground, rendered, clean parts of the carcass of slaughtered poultry, such as necks, feet, undeveloped eggs, and intestines. These ingredients are commonly lower in cost than fresh meat.

• 

  

  No Artificial Colors, Flavors, or
  Preservatives

  

  Preservatives like BHA, BHT, ethoxyquin and propylene glycol provide no nutritional value and have been associated with possible toxic side effects. Many pet food brands resort to artificial colors and flavors in an attempt to make food look and taste better.

• 

  

  NO Corn, Wheat or Soy

  

  All of these fillers are incomplete sources of protein and have been known to cause allergies in cats. Grain proteins are used by some brands as inexpensive, incomplete substitutes for meat protein. These grains do not contain the complete amino acid profiles specific for dogs and cats and are not as easily digestible as more nutritious meat-based proteins.

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Why Choose BLUE?

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• 

  Real meat is always the first ingredient in BLUE, which means there is more of that ingredient than any other in our formulas. Meat protein is the best source of essential amino acids, which are vital to muscle development.

• 

  Fruit and vegetables provide essential phytonutrients, antioxidants and enzymes, plus natural vitamins, minerals and fibers. Proven to promote health and wellness, they are also considered highly digestible carbohydrate sources.

• 

  A precise blend of vitamins, minerals and antioxidants selected by holistic vets and animal nutritionists. Lifesource Bits include ingredients that help support immune system health, life stage requirements and a healthy oxidative balance. And unlike other brands that add vitamins and minerals, LifeSource Bits are cold-formed to help preserve the nutritional potency of their ingredients.

• 

  Poultry [Chicken] By Product Meal consists of the ground, rendered, clean parts of the carcass of slaughtered poultry, such as necks, feet, undeveloped eggs, and intestines. These ingredients are considerably less costly than Chicken and poultry meals made from whole meat.

• 

  Preservatives like BHA, BHT, ethoxyquin and propylene glycol provide no nutritional value and have been associated with possible toxic side effects. Many pet food brands resort to artificial colors and flavors in an attempt to make food look and taste better.

• 

  All of these fillers are incomplete sources of protein and have been known to cause allergies in cats. Grain proteins are used by some brands as inexpensive protein sources, but they do not contain the complete amino acid profiles specific for dogs and cats and are not as easily digestible as more nutritious meat-based proteins.

Are you surprised by the results?

Trying to choose the best cat food for your pet isn’t easy—especially when there are so many pet food companies trying to get your attention with pretty packaging and heartfelt commercials.

The goal of the True BLUE Test is to give you a better understanding of what really makes up a healthy cat food. And as the results show, the leading brands probably fall short of what you should expect from your cat’s food.

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