Explore by Life Stage
Feed healthy for life.
Did you know that puppies and kittens have entirely different dietary needs than older dogs and cats? BLUE has a variety of formulas tailored to each stage of life, ensuring that your pet gets the necessary nutrition to thrive at any age.
Find the perfect pet food.
BLUE Food Recommender
You'd do anything to ensure your pet's health and happiness, and choosing the right diet is a crucial first step. BLUE offers a wide selection of formulas for specific breed sizes, life stages, lifestyles, and health needs — in recipes to please every palate.
Every recipe we make is backed by our family promise.
Our Feeding Philosophy
The promise we made to our family dog, Blue, is a promise we’ve kept for millions of pets — and it’s what sets us apart from other brands. All BLUE foods are made with high-quality, natural ingredients with real meat first, no poultry by-product meals, and no corn, wheat, or soy. It's been that way since day one — and it always will be.Learn More
Take the True BLUE Test
See How Your Brand Compares
Ingredients matter. Take a moment to take our True BLUE Test to see how your current brand compares to the healthy, wholesome ingredients you’ll find in all BLUE foods.
She loves it... I also feel confident giving it to her due to the company's reputation and ingredient list. Excellent product.
babeycheekey on BLUE Life Protection Formula™ Chicken and Brown Rice Recipe
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