wood background
family photo collage of the bishops and their airedale terrier

Love Them Like Family. Feed Them Like Family.

See How Our Dog Inspired Us to Feed Pets Like Family

Learn More

Slide to Choose Your Pet’s Life Stage

See How Your Brand Compares

Take the True BLUE Test Today

Ingredients matter. Take a moment to take our True BLUE Test to see how your current brand compares to the healthy, wholesome ingredients you’ll find in all BLUE foods.


True Solutions family shot dog and cat
New Product

BLUE True Solutions

Formulated with clinically proven ingredients to support pets’ specific health needs.

Learn More
NEW Special Price

Life Protection Formula is now $49.99

Shop now and get amazing savings on large bags of BLUE Life Protection Formula.

Learn More

Get Pet Tips & Tricks

Search All Articles