Join us at Lil’ BLUE, the place to celebrate everything small breed.EXPLORE LIL' BLUE
Get kitten nutrition info, helpful tips and more at baby BLUE.EXPLORE BABY BLUE
Create a Trading CardMaking a trading card for your pet is easy! Just have a favorite digital picture ready and we'll guide you through the rest of the steps.Get Started
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Explore Regional Recipes
Basics Dog Basics Cat
Check out all of our natural and healthy BLUE dog foods and treats
Check out all of our natural and healthy BLUE cat foods and treats
Learn how BLUE is helping to find a pet cancer cureand how you can help
It's all about family. See how our dog inspired a pet food company.
Go Really Wild
See the Difference
See Wolf Pack
Take the True BLUE Test and see how the ingredients in your dog or cat food brand compare to the ones in BLUE.
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Made with only the finest natural ingredients
A grain-free food made with the finest natural ingredients
A simple limited-ingredient diet for dogs or cats with food sensitivities
Made with more of the meat dogs and cats love
Farm-to-table inspired canine cuisine
Made with walnut shells for superior odor control & absorbency
Join BLUE's Buddies and celebrate the special relationship you have with your furry family member. Create unique Trading Cards, participate in special events, and become one of the family!