life protection formula puppy lamb and oatmeal dry dog food
life protection formula dry lamb and oatmeal puppy dog food

Life Protection Formula™

Puppy

Lamb and Oatmeal Recipe

Formulated for the health and well-being of puppies, BLUE Life Protection Formula is made with the finest natural ingredients enhanced with vitamins, minerals and other nutrients. Starting with high-quality deboned lamb, this delicious recipe features antioxidant-rich fruits and veggies, wholesome whole grains, plus DHA to support your puppy's healthy growth and cognitive development.

Available in 11.7 kg bags.

Ingredients with Benefits

Wholesome Ingredients for a Healthy Life

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  • Lamb

    Perfect for pets with limited diets, lamb is a highly digestible protein source providing essential amino acids, fatty acids, vitamins and minerals for muscle development, energy and coat condition.

  • Blueberries

    Blueberries are an excellent source of vitamins A & C, potassium and fibre, and support antioxidant enrichment.

  • Brown Rice

    Brown rice is a natural whole grain that provides pets essential B vitamins and minerals, and high-quality complex carbohydrates for energy and fibre.

  • Cranberries

    Antioxidant-rich cranberries are a great source of vitamins C, E and K, as well as manganese.

  • Fish Oil

    Rich in omega-3 fatty acids and DHA, fish oil helps support natural skin and coat health, improves cognitive functions and supports healthy weight and kidney health.

  • Menhaden Fish Meal

    Menhaden fish meal is a protein source that supports muscle development and energy.

  • Flaxseed

    Flaxseed is a rich source of essential omega 3 fatty acids and is a great source of fibre that aids in digestion and promotes healthy skin and coat.

Exclusive Antioxidant-Rich LifeSource Bits™

BLUE's exclusive LifeSource Bits are a precise blend of antioxidants, vitamins and minerals carefully selected by veterinarians and animal nutritionists that help support:

  • Immune system health
  • Life stage requirements
  • Healthy oxidative balance

And LifeSource Bits are cold-formed to help retain the potency of their ingredients. This means that we minimize the amount of heat that LifeSource Bits are exposed to during the manufacturing process. It’s the same concept as when you cook vegetables at high heat — the longer you do, the more heat-sensitive nutrients are lost.

Learn More About LifeSource Bits

MiscBlocks LSB
MiscBlocks TBP

True BLUE Promise

FORMULATED WITH THE FINEST NATURAL INGREDIENTS

  • Real Deboned Lamb First Ingredient
  • NO Chicken (or Poultry) By-Product Meals
  • NO Corn, Wheat or Soy
  • NO Artificial Flavours or Preservatives

  • Recommended Daily Feeding Chart

    Weight (kg)
    Grams per day
    1 to 3 months
    3 to 5 months
    5 to 7 months
    7 to 12 months
    1.1 - 2.3 kg
    72 - 106
    48 - 71
    43 - 64
    39 - 57
    2.3 - 4.4 kg
    106 - 179
    71 - 119
    65 - 107
    58 - 95
    4.5 - 6.7 kg
    179 - 239
    120 - 160
    108 - 142
    96 - 130
    6.8 - 9.0 kg
    239 - 300
    160 - 200
    143 - 180
    130 - 160
    9.1 - 13.5 kg
    300 - 400
    200 - 270
    181 - 240
    161 - 215
    13.6 - 18.0 kg
    400 - 505
    270 - 337
    241 - 303
    215 - 269
    18.1 - 27.2 kg
    505 - 684
    338 - 456
    304 - 411
    270 - 365

    Calorie Content: 3,699 Kcals/kg, 407 Kcals/cup

    *Use a standard 236 ml. measuring cup.

    Note: Individual puppy's requirements may vary due to age, breed, environment, and activity level. Adjust food as required to maintain optimal body condition, and ask your veterinarian if you are unsure.

    BLUE Life Protection Formula with LifeSource Bits™ will provide your puppy with superior nutrition plus a unique nutrient and antioxidant package specifically formulated for his needs.

    Meal Frequency
    Until 6 Months Old: 3 Meals Per Day
    6-12 Months Old: 2 Meals Per Day

    Transition to BLUE
    Start by mixing 25% of BLUE with your puppy's old food, and gradually increase the proportion of BLUE over the next 14 days.

    Preparation Options
    Dry - Crunchy and delicious nutrition nuggets and LifeSource Bits right from the bag.

    Dry with Water - Add warm water and mix to fully release flavours and aroma.

    Fresh Water
    Be sure to have a clean bowl of cool, fresh water available at all times.

     

    ENCA Dry Transitioning Image.png

  • Guaranteed Analysis

    BLUE Life Protection Formula Lamb and Oatmeal Recipe Food for Puppies is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for growth.

    Ingredient Percentage
    Crude Protein 26.0% min
    Crude Fat 16.0% min
    Crude Fibre 5.0% max
    Moisture 10.0% max
    Calcium 1.2% min
    Phosphorus 1.0% min
    Choline 2,750 mg/kg min
    DHA 0.10% min
    ARA 0.04% min
    Omega 3 Fatty Acids* 1.0% min
    Omega 6 Fatty Acids* 2.25% min

    *Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles. 

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BLUE Life Protection Formula Lamb and Oatmeal Recipe Food for Puppies