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family photo collage of the bishops and their airedale terrier

Love Them Like Family. Feed Them Like Family.

See How Our Dog Inspired Us to Feed Pets Like Family

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See How Your Brand Compares

Take the True BLUE Test Today

Ingredients matter. Take a moment to take our True BLUE Test to see how your current brand compares to the healthy, wholesome ingredients you’ll find in all BLUE foods.

  

New Product

BLUE True Solutions

Formulated with clinically proven ingredients to support pets’ specific health needs.

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Scoob! Available to Own May 15

Get Ready for Movie Night!

Get $13 off SCOOB! the movie when you buy $25 of BLUE food or treats.

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