dog and cat eating out of a bowl

The Blue Buffalo Difference

A Feeding Philosophy Inspired by Family

Wholesome recipes with real meat first, NO poultry by-product meals, and NO corn, wheat, or soy — that’s our promise to all pets. Hear it directly from our founder, Bill Bishop. 

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Our Nutrition Philosophy

WHY CHOOSE BLUE?

When we promised our boy Blue we’d create the healthiest food we possibly could, we made that same promise to you and your pets. Our team of veterinarians and animal nutritionists carefully selects only the highest quality natural ingredients for every recipe we make. And our True BLUE Promise assures that real meat is the first ingredient with NO poultry by-product meals, NO corn, wheat or soy, and NO artificial flavors or preservatives. The result is a portfolio of foods and treats that we’d be proud to feed Blue and we hope you’d feel proud to feed your four-legged family members, too.

A woman happily serves food to her dog in the kitchen with a bag of premium kibble nearby.
Gray cat eating from a stainless steel bowl on a wooden floor, with a bright window in the background.

Take the True BLUE Test Today

SEE HOW YOUR BRAND COMPARES

Ingredients matter. Take a moment to take our True BLUE Test to see how your current brand compares to the healthy, wholesome ingredients you’ll find in all BLUE foods.

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The finest natural ingredients

What’s in Our Food?

Every BLUE dry and wet formula starts with real meat and contains the finest natural ingredients enhanced with vitamins and minerals. And because every pet is different, we have formulas made to meet the specific nutritional needs of all pets. No matter the age, breed size, or dietary need, you’ll find a wholesome formula to support your best friend’s healthy lifestyle.

View All BLUE Ingredients

  • Flaxseed

    Flaxseed is a rich source of essential omega 3 fatty acids and is a great source of fibre that aids in digestion and promotes healthy skin and coat.

  • Fish

    Fish is a protein source that supports muscle development and energy.

  • Potatoes

    Whole, fresh potatoes provide easily digestible carbohydrates, vitamins B & C, potassium, iron and magnesium.

  • Carrots

    Carrots are an excellent source of beta carotene, fibre, vitamin K1, potassium and antioxidants.

  • Chicken

    Chicken is a protein source that supports muscle development and energy.

  • Cranberries

    Antioxidant-rich cranberries are a great source of vitamins C, E and K, as well as manganese.

  • Brown Rice

    Brown rice is a natural whole grain that provides pets essential B vitamins and minerals, and high-quality complex carbohydrates for energy and fibre.

  • Beef

    Beef is a protein source that supports muscle development and energy.

  • Blueberries

    Blueberries are an excellent source of vitamins A & C, potassium and fibre, and support antioxidant enrichment.

  • Flaxseed

    Flaxseed is a rich source of essential omega 3 fatty acids and is a great source of fibre that aids in digestion and promotes healthy skin and coat.

  • Fish

    Fish is a protein source that supports muscle development and energy.

  • Potatoes

    Whole, fresh potatoes provide easily digestible carbohydrates, vitamins B & C, potassium, iron and magnesium.

  • Carrots

    Carrots are an excellent source of beta carotene, fibre, vitamin K1, potassium and antioxidants.

  • Chicken

    Chicken is a protein source that supports muscle development and energy.

  • Cranberries

    Antioxidant-rich cranberries are a great source of vitamins C, E and K, as well as manganese.

  • Brown Rice

    Brown rice is a natural whole grain that provides pets essential B vitamins and minerals, and high-quality complex carbohydrates for energy and fibre.

  • Beef

    Beef is a protein source that supports muscle development and energy.

Dog food with blueberries, cranberries, flax seeds, parsley, and a scoop on a white surface.

Antioxidant-Rich LifeSource Bits™

BLUE's exclusive LifeSource Bits are a precise blend of antioxidants, vitamins, and minerals carefully selected by veterinarians and animal nutritionists that help support:

  • Immune system health
  • Life stage requirements
  • Healthy oxidative balance

And LifeSource Bits are cold-formed to help retain the potency of their ingredients. This means that we minimize the amount of heat that LifeSource Bits are exposed to during the manufacturing process. It’s the same concept as when you cook vegetables at high heat — the longer you do, the more heat-sensitive nutrients are lost.

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Our Product Lines

The Many Ways to Feed BLUE

All Blue Buffalo foods start with real meat and contain the finest natural ingredients enhanced with vitamins, minerals, and other nutrients. And because every pet is unique, we have a range of distinctive product lines to meet their needs and your preferences. Each line features formula variations — like life stage, breed size, and recipe — to help you find the perfect fit for your best friend.

  • BLUE Life Protection Formula

  • BLUE Tastefuls

  • Wilderness

  • BLUE Basics

  • BLUE True Solutions

  • BLUE Freedom

  • A range of Blue Buffalo pet food products, featuring dry dog food, canned wet food, and dog treats against a soft, natural background.

    BLUE Life Protection Formula™

    Wholesome, Balanced Nutrition

    This is it: the flagship formula that launched a whole new way of feeding pets. Since day one, we have made BLUE Life Protection Formula with real meat first, plus healthy whole grains, fruits, and vegetables. The result is a line of wholesome, balanced recipes for dogs — of every age and breed size — who deserve to be fed like family.

  • Brand Image Tasteful

    BLUE Tastefuls™

    Deliciously Enticing Cat Food

    When it comes to cats, we know taste comes first. That’s why BLUE Tastefuls recipes each start with delicious real meat and the natural ingredients cats love. With a full line of dry recipes and wet foods in a variety of tantalizing textures and flavours, you’re sure to find your feline’s favourites.

  • Brand Image Wilderness

    BLUE Wilderness™

    Meat-Rich, High-Protein

    Like their ancestors in the wild, dogs love meat. It’s not just about taste — it’s also about the high-quality protein that helps them thrive. Each BLUE Wilderness recipe is packed with more of the meat dogs love, along with wholesome whole grains for an optimal blend of protein, fat, and complex carbohydrates to nourish the journey ahead.

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  • Pet food packaging for Blue Basics skin and stomach care, featuring dry food for adult dogs and cats, and a can of wet food.

    BLUE Basics™

    Limited-Ingredient Diet

    Created with sensitive types in mind, BLUE Basics is a limited-ingredient diet formulated to promote gentle digestion while giving dogs and cats the nourishment needed to thrive. Each recipe is formulated without chicken and contains no beef, corn, wheat, soy, dairy, or eggs. Explore formulas for specific life stages and breed sizes to find the one that agrees with your best friend.

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  • Brand Image True solution

    BLUE True Solutions™

    Targeted Nutrition for Unique Needs

    BLUE True Solutions offers truly targeted nutrition for dogs and cats, with formulas clinically proven to support specific health needs like digestive care, hairball control, joint health, weight control, and skin and coat care. These natural formulas are enhanced with vitamins, minerals, and other nutrients, made with real meat first, and contain wholesome grains for a diet as dedicated to your pet as you are.

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  • Two bags and two cans of Blue Freedom Grain-Free pet food for cats and dogs displayed on a surface.

    BLUE Freedom™

    Grain-Free Diet

    Some Pet Parents prefer to feed a diet free of the grains that contain gluten. With real meat as the first ingredient, plus wholesome fruits and vegetables, each BLUE Freedom recipe is a grain-free option with all the balanced nutrition you’d expect from BLUE foods. BLUE Freedom is available in formulas for specific life stages and breed sizes, making it easy for any Pet Parent to avoid grains while feeding healthy.

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