Why Feed Carnivora?

Whether you’ve already explored prey-based feeding or are discovering it for the first time, it’s important to choose the right diet for your pet. Explore the 5 Carnivora Truths to gain a full understanding of a diet that is rich in multiple animal protein sources with organ and cartilage inclusions.

The 5 Carnivora Truths


Dogs and Cats are Ingrained with an Instinct to Consume a Variety of Meats

In the wild, dogs and cats would consume multiple meat-rich protein sources. To re-create a similar diet, we've included as many as 11 different protein sources in each recipe.

Our full range of protein-rich ingredients includes a blend of raw, fresh and dried poultry, meats and fish, including:


Dogs and Cats Thrive on Protein

Like their wild ancestors, dogs and cats thrive on diets rich in meat-based protein. Carnivora is the quintessential meat-rich diet, providing between 83% and 95% of protein from meat, poultry and fish sources in each recipe. The building blocks of these meat-based proteins are amino acids, which can help build lean muscle in active pets.


Organs and Cartilage Provide a More Nutrient-Dense, Healthy Diet

Organs and cartilage are known for their rich protein and nutrient content. But they can provide additional benefits that pet parents look for, particularly joint and mobility support.


Even with Organs and Cartilage, Dogs and Cats NEED Additional Nutrients

Unlike some other brands of prey-style diets, Carnivora is perfected with vitamins and minerals to give your pet a complete and balanced diet. There’s an important reason we do this. While organs and cartilage include many of these nutrients on their own, the amount may be variable. Adding the right amount of additional, shelf-stable vitamins, minerals and amino acids – like L-carnitine*, taurine* and omega 3 & 6 fatty acids – ensures that dogs and cats are getting ​exactly​ the nutrition they need to thrive with every meal they eat. It’s a part of the BLUE philosophy that lives in every single one of our recipes, which are customized based on life stage and breed size.

In addition to added nutrients, we also include antioxidant-rich fruits and vegetables like:

  • Blueberries

  • Cranberries

  • Apples

  • Spinach

  • Pomegranate

  • Kelp

  • Parsley

*Ingredients vary by nutritional needs of each life stage and breed size.


In the Wild, Animals That Hunt Eat Limited Amounts of Grains and Plant Proteins​

Because of this, you’ll find 0% grains or potatoes in Carnivora. All of our dry blends are free of peas and pea protein. Our recipes don’t include any of the grains that contain gluten and don’t rely on vegetables for protein.