BB products ingredients

Antioxidant-Rich

Exclusive LifeSource Bits™

LifeSource Bits are the small, dark kibble mixed in with our BLUE dog and cat dry foods. These bits contain a precise blend of vitamins, minerals and antioxidants carefully selected by veterinarians and animal nutritionists to help your pet thrive. BLUE’s exclusive LifeSource Bits are “cold-formed” to minimize heat exposure which can degrade the potency of many vitamins, minerals, antioxidants and enzymes.

The finest natural ingredients

What’s in our bits?

Every bit contains a precise blend of antioxidants, vitamins and minerals that help protect a pet’s changing needs as they age. Key ingredients include:

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  • Alfalfa

    Alfalfa

    Alfalfa is rich in minerals including zinc, iron and manganese, as well as vitamins A & C.

  • VITAMIN D

    Vitamin D

    Vitamin D helps develop a healthy heart, bones, connective tissue and skin. It is also necessary for the absorption and utilization of calcium and phosphorus.

  • Pile of Flaxseed

    Flaxseed

    Flaxseed is a rich source of essential omega 3 fatty acids and is a great source of fiber that aids in digestion and promotes healthy skin and coat.

  • Omega3

    Omega 3 & 6 Fatty Acids

    Omega 3 & 6 fatty acids promote healthy skin and coat.

  • Pile of Cranberries

    Cranberries

    Antioxidant-rich cranberries are a great source of vitamins C, E and K, as well as manganese.

  • VITAMIN C

    Vitamin C

    Vitamin C is a potent antioxidant that supports a healthy immune system and strong tooth and bone growth in pets.

  • Parsley Leaves

    Parsley

    Parsley provides pets with a flavorful source of vitamins A & C, is beneficial for fresh breath in pets and also has antioxidant properties.

  • TAURINE

    Taurine

    Taurine is an essential amino acid that all pets require, but cats cannot create it on their own. It helps support eye and heart health – making it an important supplement for kittens, growing cats and some dogs as well.

  • Pile of Blueberries

    Blueberries

    Blueberries are an excellent source of vitamins C & E, potassium and fiber, and support antioxidant enrichment.

  • VITAMIN B12

    Vitamin B12 Supplement

    Vitamin B12 is necessary for healthy growth in pets and normal processing of carbohydrates, protein and fat in the body.

  • Pile of Barley Grass

    Barley Grass

    Barley grass is a good source of chlorophyll, fiber and phytochemicals.

  • VITAMIN E

    Vitamin E Supplement

    Vitamin E supplement is an antioxidant that prevents cell damage caused by free radicals.

  • L-LYSINE

    L-Lysine

    L-lysine is an amino acid needed for proper growth and bone development.

Cat and Dog

Helps dogs and cats maintain a healthy oxidative balance.

Health & Balance

Each day our pets are exposed to environmental factors that can negatively impact their oxidative balance, which may lead to cellular destruction and other health issues.

Supports a healthy immune system for your pets.

Immune System Health

Our exclusive LifeSource Bits include both vitamins E and C, which naturally help support your pets’ immune system health. Most studies show that vitamin E can improve the immune response during aging and suggest that it can reduce the oxidative damage that may contribute to cancer, as well as the damage that may occur during exercise.

A BB product in a dish
Pet with a BB product

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SEE HOW YOUR BRAND COMPARES

Ingredients matter. Take a moment to take our True BLUE Test to see how your current brand compares to the healthy, wholesome ingredients you’ll find in all BLUE foods.

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