Why Feed Blue

WHY CHOOSE BLUE

We make pet food with real, quality ingredients.

 THE BLUE Difference

Nutrition Philosophy

Because our pets are family members, we want to feed them with the same care as family. And as pioneers of the natural pet food industry, we understand that it takes quality ingredients to make the healthiest food possible. That’s why everything we make is carefully formulated by veterinarians and animal nutritionists with the ingredients we’re proud to feed our family members – and you will be too.

Exclusive LifeSource Bits®

BLUE LifeSource Bits are a precise blend of antioxidants, vitamins and minerals selected by holistic veterinarians and animal nutritionists that support:

    • Immune system health
    • Life stage requirements
    • Healthy oxidative balance

And LifeSource Bits are cold-formed to help retain the potency of their ingredients. This means that we minimize the amount of heat that LifeSource Bits are exposed to during the manufacturing process. It’s the same concept as when you cook vegetables at high heat — the longer you do, the more heat-sensitive nutrients are lost.

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See How Your Brand Compares

Take the True BLUE Test Today

Ingredients matter. Take a moment to take our True BLUE Test to see how your current brand compares to the healthy, wholesome ingredients you’ll find in all BLUE foods.

  

 

BROWSE BLUE RECIPES

Personalized Diets as Unique as Your Furry Friend

Slide to Choose Your Pet’s Life Stage