Join us at Lil’ BLUE, the place to celebrate everything small breed.EXPLORE LIL' BLUE
Get kitten nutrition info, helpful tips and more at baby BLUE.EXPLORE BABY BLUE
Create a Trading CardMaking a trading card for your pet is easy! Just have a favorite digital picture ready and we'll guide you through the rest of the steps.Get Started
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See Santa Snacks See Santa Stew
Stuff their stockings with delicious treats from BLUE!
For Dogs For Cats
Check out all of our natural and healthy BLUE dog foods and treats.
Check out all of our natural and healthy BLUE cat foods and treats.
Help us reach our goal of getting 1,000,000pets adopted this holiday season
It's all about family. See how our dog inspired a pet food company.
Capture your pet looking naughty or nice, then enter the photo for your chance to win $500 worth of their favorite BLUE™ food and a stocking of goodies!
Take the True BLUE Test and see how the ingredients in your dog or cat food brand compare to the ones in BLUE.
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Made with only the finest natural ingredients
A grain-free food made with the finest natural ingredients
A simple limited-ingredient diet for dogs or cats with food sensitivities
Made with more of the meat dogs and cats love
Farm-to-table inspired canine cuisine
Made with walnut shells for superior odor control & absorbency
Scientifically formulated by veterinarians to manage a variety of health issues