The BLUE™ Story
It's All About Family.
See how our dog inspired a pet food company.
Our story begins with Blue, our large and lovable Airedale – a true family member in every way possible. Blue’s struggle with cancer prompted us to take a serious interest in a wide range of pet health issues, and inspired us to make a super-premium pet food using only the finest natural ingredients starting with real meat. We worked with a leading holistic veterinarian and animal nutritionist to develop BLUE Life Protection Formula® for dogs and cats, now the #1-selling natural pet food in America.
Through the years, we’ve developed lots of different healthy foods and treats to address the needs of dogs, cats and pet parents just like us. All inspired by our boy, Blue. While we miss him with all our hearts, we know he’d feel good about the company he helped create. And we hope you will, too.
The Bishop Family