Blue Buffalo

Love Them Like Family

Our promise to Blue is our promise to you.

Learn how the love for a family dog named Blue lives on in every bowl you feed your pet.

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It all started with an Airedale named Blue.

The Blue Buffalo Story

When their dog, Blue, was diagnosed with cancer, Bill Bishop and his sons sought out the best pet food possible for their boy. Unable to find a natural option with high-quality ingredients, they created their own. With Blue Buffalo, they began to feed Blue like family — and have since inspired millions of Pet Parents to do the same.  

Group of People with a pet
A cat with BB product

Our nutrition philosophy was based on a promise.

Why Choose BLUE?

Our promise to feed Blue the best food possible evolved into a whole new way of feeding pets. Healthy ingredients aren’t just a trend for us; they’re a part of our history. Since we started in 2003, we’ve always used high-quality natural ingredients with real meat first. Never any corn, wheat, or soy. And no poultry by-product meals. It’s been that way since day one. And it always will be.

Explore Our Philosophy
BB Salmon Product

Quality ingredients are only the beginning.


All of our products undergo a rigorous 6-point quality check. Learn about this important process and our two state-of-the-art U.S. manufacturing facilities.

How it Works

Blue inspired us to do better for all pets.


When we started Blue Buffalo, it was all for our family dog, Blue. But he also motivated us to do what we could to help dogs and cats in need, and their pet parents too. Discover the philanthropic initiatives and partnerships that Blue inspired over the years.

Get Inspired
A man with his Pet