BLUE News ARTICLEs:
2013 Blue Buffalo Home 4 The Holidays Adoption Drive Helped Over 1 Million Orphan Pets Find Forever Homes
In late 2013 the Blue Buffalo Company partnered with the Helen Woodward Animal Center to sponsor the Blue Buffalo Home 4 The Holidays adoption drive. The three-month program helped a total of 1,078,016 orphaned pets find forever homes.
The annual campaign was initiated in 1999 by Helen Woodward Animal Center President and CEO Mike Arms when he noticed that a majority of rescue facilities were closing their doors during the holiday season – a primary time of year for family pet additions. With shelter doors closed, would-be adopters were resorting to shopping pet stores or puppy mills for holiday pet purchases. The drive has grown to become the largest pet adoption campaign on record saving over nine million pets since its inception in 1999.
In addition to coupons for dog and cat food, Blue Buffalo proudly contributed pet adoption brochures to help new pet parents get off to a healthy start. Blue Buffalo will once again partner with the Helen Woodward Animal Center to sponsor the 2014 Blue Buffalo Home 4 The Holidays adoption drive.
For more information please visit: http://www.animalcenter.org/home4theholidays/.