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WILTON, Conn., Feb. 19, 2015 /PRNewswire/ -- Blue Buffalo, the nation's leading natural pet food company, today has launched BLUE Shelter Stars, a website celebrating pet adoption and the great work of America's animal shelters.

With so many homeless pets across the country, pet parents are making all the difference in the lives of animals that deserve a second chance. The website gives pet parents the opportunity to share the love of their adopted dogs and cats, uploading photos, videos and stories about their own 'Shelter Stars.'

In addition to community-generated content, the website will serve as an information hub about animal shelters and rescues, pet adoption and more.

"Over the years, we've helped place over 2.5 million pets in forever homes through our animal welfare initiatives," said David Petrie, Vice President, Blue Buffalo Co. "We look forward to continuing our work with animal shelters and celebrate pet parents who choose to adopt."

To learn more about Blue Buffalo's animal welfare and pet adoption initiatives, join the conversation on FacebookTwitter and Instagram.