BLUE News ARTICLEs:
Blue Buffalo Celebrates The One Millionth Pet Adopted In The Home 4 The Holidays Campaign
WILTON, Conn. – January 26, 2015 – In participation with the Blue Buffalo Home 4 the Holidays pet adoption campaign, the Monmouth County SPCA (N.J.) introduced the Ferrier Family to its newest member- a cat named Watermark. Blue Buffalo announced today that Watermark’s adoption officially marked one million pets adopted in the company’s holiday adoption drive.
“Thank you, Blue Buffalo, for your commitment and support of shelter animals everywhere in finding their forever home,” said Leslie Ferrier, Watermark’s new pet parent. “Blue Buffalo is setting the gold standard for pet businesses to support the greatest cause for all of us – rescuing our best friends.”
In celebration of the Home 4 the Holidays campaign reaching its goal of one million pets adopted, Blue Buffalo is hosting an event to honor the adopting family and the shelter. The Ferrier Family will receive a one-year supply of Blue Buffalo product for their new cat and the Monmouth County SPCA will be gifted with 2,500 pounds of food. Event attendees will hear remarks from the family and the Monmouth County SPCA, and receive a tour of the adoption facility.
“We couldn’t be more proud of the work that the Monmouth County SPCA is doing in the region to provide a safe haven for homeless, abused and abandoned pets,” said David Petrie, Vice President at Blue Buffalo. “The Ferrier’s adoption of Watermark is a testament to the tremendous efforts being made at the shelter to prepare animals for adoption.”
More families bring home new pets during the holiday season than any other time of year. With so many homeless pets across the country, Blue Buffalo partnered with the Helen Woodward Animal Center for the Blue Buffalo Home 4 the Holidays campaign. Each year, the three-month adoption drive aims to save the lives of orphan pets and raise awareness about the importance of pet adoption during the holiday season.
Blue Buffalo and the Helen Woodward Animal Center’s partnership created a coalition of more than 4,000 international pet adoption agencies, facilities and rescue groups – each eager to find welcoming homes for a new, furry family member. The Home 4 the Holidays campaign is the largest pet adoption program on record, saving more than 10 million pets since its inception in 1999.
Like Blue Buffalo on Facebook or follow @BlueBuffalo on Twitter to meet the faces of the one millionth pet adoption – the pet and its brand new family – later this month. More information about the shelter involved in finding this pet a home will also be shared.
About Blue Buffalo
Blue Buffalo, located in Wilton, CT, is the nation's leading natural pet food company, and provides natural dog food, natural cat food and treats under its BLUE Life Protection Formula, BLUE Wilderness, BLUE Basics and BLUE Freedom lines. Paying tribute to its founding mission, the company, through the Blue Buffalo Foundation for Cancer Research, is also a leading sponsor of pet cancer awareness and of critical studies of pet cancer, health, treatment and nutrition at top veterinary medical schools across the United States. For more information about Blue Buffalo, visit the company's website at www.BlueBuffalo.com.
About Helen Woodward Animal Center
Helen Woodward Animal Center is a private, non-profit organization where “people help animals and animals help people.” Founded in 1972 in Rancho Santa Fe, Calif., the Center provides services for more than 57,000 people and thousands of animals annually through adoptions, educational and therapeutic programs both onsite and throughout the community. Helen Woodward Animal Center is also the creator of the international Blue Buffalo Home 4 the Holidays pet adoption drive, the International Remember Me Thursday™ campaign and The Business of Saving Lives Workshops, teaching the business of saving lives to animal welfare leaders from around the world. For more information go to: www.animalcenter.org.
About Monmouth County SPCA
The Monmouth County SPCA is a private, nonprofit organization founded in 1945 to care for the homeless, abused and lost animals of Monmouth County. The organization’s mission is to protect and advocate for all animals. The Monmouth County SPCA is dedicated to enforcing animal cruelty laws, providing a safe haven for homeless, abused and abandoned pets while they await adoption, reducing pet over-population through spay/neutering, and cultivating their humane treatment through education and service as a valuable community resource. For more information go to: http://monmouthcountyspca.org/.