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Love them like family. Feed them like family.®
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See how one dog inspired the creation of a healthy pet food that's trusted by millions of pet parents.
Feeding dogs and cats like family is behind everything we do at BLUE™. See why quality ingredients are our foundation, and compare your pet's food to BLUE.
Why Feed Blue?
Debating the switch to BLUE? Check out how the ingredients in your current pet food stack up against our wholesome formulas.
Our family dog inspired us to do better for all pets. We not only vowed to make the best pet food we can, we promised we would work our hardest to help dogs and cats in need.
Download our free app to earn rewards for feeding BLUE. You’ll also find expert advice, wellness tracking tools, a community of Pet Parents, and other perks in the palm of your hand. Learn More About Buddies
Download and join Buddies today!
On Buddies, you can earn points and redeem them for exclusive rewards like treats and swag. Get points just for signing up, and keep earning by buying Blue Buffalo foods and treats and using the app.
Puppy & Kitten Guides
See how the ingredients in your brand stack up to the ones in BLUE — and make the switch today.