User Generated Content Terms and Conditions

Note: The Terms and Conditions below are intended for users who submit content to us that we are interested in using.

Thank you for sharing your images that inspire your love for pets and Blue Buffalo! You have given us permission to post your photos, your handle and the caption that you’ve placed on your photo (“User Generated Content”, or “UGC”). By sharing your UGC, you are agreeing to these Terms and Conditions and our Privacy Policy.

You own the content you share: By sharing your UGC with us, you do not grant any ownership rights in the UGC, and you represent and warrant that you own all right, title and interest in the UGC that you share, including all copyright. You also represent and warrant that the sharing and publication of your UGC does not violate the rights of any other person, including intellectual property rights.

You have the right to share your UGC: By sharing your UGC, you represent and warrant that you are over 18 and that you are the legal owner of each pet shown in the photos you submit. You also represent and warrant that any person who appears in your photos is yourself.

You grant us a License to use your UGC. By sharing your UGC, you are granting to Blue Buffalo, and its successors and assigns, a perpetual, worldwide, non-exclusive, fully paid-up license to use your UGC, including all copyright, in all forms and media. This means that we have the right to copy, display, publish, modify and store your UCG anywhere and through any means, and that our right will not expire. This also means that you will not receive any money as compensation for granting these rights.

How we will use your UGC. We have no obligation to use any of the UGC that you share, and we reserve the right to select in our sole discretion which images will be published. The UGC submitted to us may be used on our website and on our social media pages. We also may publish this information in any and all collateral, e-mail marketing, point of sale store materials, and in other promotional and marketing materials.

Waiver. By sharing your UGC, you release Blue Buffalo, from any and all liability resulting from our use of the UGC.

Non-Confidentiality. By sharing your UGC with us, it will be available to the public. Please use caution when deciding what personal information to disclose. If you wish to remove you UGC from our site, simply contact us at +1 (800) 919-2833. Even if we remove your UGC, your waiver of rights will continue to apply to all UCG that we have already used.

Copyright Infringement. The Digital Millennium Copyright Act of 1998 (“DMCA”) provides recourse for copyright owners who believe that material appearing on the Internet infringes their rights under the U.S. copyright law. If you believe that any content posted is an infringement of your copyright, you may ask us to take down that content by sending us a DMCA Notice. If you believe that a DMCA Notice was been wrongly filed against you, you may send us a Counter-Notice. Notices and Counter-Notices must meet the DMCA requirements and we suggest that you obtain legal advice before sending us a Notice or Counter-Notice. Please note that we will decline to accept UGC from users who we believe to be repeat infringers, and there could be substantial penalties for making false claims. Notices and Counter-Notices can be sent to us by via this address:

Blue Buffalo, PO Box 770, Wilton, CT 06897