Countertop background
blue natural veterinary diet w+u weight management & urinary care cat dry food

BLUE Natural Veterinary Diet

Dry Cat Food

W+U Weight Management + Urinary Care

Available exclusively through your veterinarian.

BLUE Natural Veterinary W+U Weight Management + Urinary Care is a diet with the ideal levels of fat, calories and fiber to help properly manage weight, plus controlled mineral levels to support urinary health.

Veterinary professionals, click here for more information.

  •  
  • Grain-free
  • NO chicken (or poultry) by-product meals
  • NO artificial flavors or preservatives
  • NO corn, wheat or soy
Buy Now

Available in 6.5-lb & 16-lb bags.

Exclusive Antioxidant-Rich LifeSource Bits


BLUE's exclusive LifeSource Bits are a precise blend of antioxidants, vitamins and minerals carefully selected by veterinarians and animal nutritionists that help support:

  • Immune system health
  • Life stage requirements
  • Healthy oxidative balance

And LifeSource Bits are cold-formed to help retain the potency of their ingredients. This means that we minimize the amount of heat that LifeSource Bits are exposed to during the manufacturing process. It’s the same concept as when you cook vegetables at high heat — the longer you do, the more heat-sensitive nutrients are lost.

Learn More About LifeSource Bits

MiscBlocks LSB
MiscBlocks TBP

True BLUE Promise


FORMULATED WITH THE FINEST NATURAL INGREDIENTS

  • Real Deboned Chicken First Ingredient
  • NO Chicken (or Poultry) By-Product Meals
  • NO Corn, Wheat or Soy
  • NO Artificial Flavors or Preservatives
  • Recommended Daily Feeding Chart

    Weight Reduction
    Cups per day
    Cups per Day
    5 to 9 lbs.
    ¼ - ½ cup
    10 to 14 lbs.
    ½ - ¾ cup

    Calorie Content: 3,257 Kcals/kg, 352 Kcals/cup

    *Use a standard 8-oz. measuring cup.

    Note: Individual nutritional requirements may vary due to age, breed, environment and activity level. This is a guideline only, and may need to be adjusted as required to maintain optimal body condition. A veterinarian should be consulted to obtain a recommendation for a cat’s specific need.

    BLUE Natural Veterinary Diet with LifeSource Bits® will provide your cat with superior nutrition plus a unique nutrient and antioxidant package specifically formulated for her needs.

    Transition to BLUE
    BLUE W+U Weight Management + Urinary Care is a natural diet formulated by animal nutritionists for pets with a special dietary need. With veterinarian approval, cats should be gradually transitioned from their old food to BLUE Natural Veterinary Diet. Start by mixing 25% of BLUE with the cat’s old food, and gradually increase the proportion of BLUE over the next 14 days.

    Preparation Options
    Dry - Crunchy and delicious nutrition nuggets and LifeSource Bits right from the bag.

    Dry with Water - Add warm water and mix to fully release flavors and aroma.

    Fresh Water
    Be sure to have a clean bowl of cool, fresh water available at all times.

  • Guaranteed Analysis

    Animal feeding tests using AAFCO procedures substantiate BLUE Natural Veterinary Diet W+U Weight Management + Urinary Care for Cats provides complete and balanced nutrition for maintenance of adult cats.

    Crude Protein 38.0% min
    Crude Fat 11.0% min
    Crude Fiber 13.0% max
    Moisture 9.0% max
    Magnesium 0.10% max
    Sodium 0.25% min
    Sodium 0.45% max
    Vitamin E 300 IU/kg min
    Taurine 0.30% min
    Soluble Fiber* 0.5% min
    Omega 3 Fatty Acids* 0.5% min

    *Not recognized as an essential nutrient by the AAFCO Cat Food Nutrient Profiles. 

  • Deboned Chicken
    Chicken Meal
    Pea Protein
    Tapioca Starch
    Powdered Cellulose
    Natural Flavor
    Chicken Fat (preserved with Mixed Tocopherols)
    Flaxseed (source of Omega 3 and 6 Fatty Acids)
    Gelatin Peas
    Calcium Chloride
    L-ThreonineCalcium Sulfate DL-Methionine
    Potassium Chloride
    Choline Chloride
    Cranberries
    Dried Chicory Root
    Betaine Hydrochloride Potato Starch
    Taurine
    Potatoes
    Pea Fiber
    Alfalfa Nutrient Concentrate Calcium Carbonate
    L-Tryptophan L-Lysine
    Vitamin E Supplement
    Sweet Potatoes
    Carrots
    L-Carnitine
    preserved with Mixed Tocopherols
    Iron Amino Acid Chelate
    Zinc Amino Acid Chelate
    Vegetable Juice for color Salt
    Niacin (Vitamin B3)
    Copper Amino Acid Chelate
    Blueberries
    Barley Grass
    Parsley
    Turmeric
    Dried Kelp
    Yucca Schidigera Extract
    Manganese Amino Acid Chelate
    Thiamine Mononitrate (Vitamin B1)
    L-Ascorbyl-2-Polyphosphate (source of Vitamin C) Biotin (Vitamin B7)
    Vitamin A Supplement Pyridoxine Hydrochloride (Vitamin B6)
    Calcium Pantothenate (Vitamin B5)
    Riboflavin (Vitamin B2)
    Ferrous SulfateZinc Sulfate Vitamin D3 Supplement
    Vitamin B12 Supplement
    Folic Acid (Vitamin B9)
    Copper Sulfate Dried Yeast
    Dried Enterococcus faecium fermentation product
    Dried Lactobacillus acidophilus fermentation product
    Dried Aspergillus niger fermentation extract
    Dried Trichoderma longibrachiatum fermentation extract
    Dried Bacillus subtilis fermentation extractManganese Sulfate Calcium Iodate
    Sodium Selenite
    Oil of Rosemary

What Pet Parents Are Saying

BLUE Natural Veterinary Diet W+U Weight Management + Urinary Care