BLUE Life Protection Formula®

Superior Nutrition · Ultimate Protection

All BLUE Life Protection Formula dry foods are made with the finest natural ingredients enhanced with vitamins and minerals. They always feature real chicken, fish, or lamb and include garden veggies and fruit. Plus we add our exclusive antioxidant-rich LifeSource Bits® for your dog’s overall health and well-being. Formulated for all breed sizes and life stages, BLUE Life Protection Formula contains no chicken (or poultry) by-product meals, no corn, wheat or soy and nothing artificial.

Browse All Life Protection Formula Dog Products

Browse by Life Stage

Puppy Food

Made with the finest natural ingredients plus DHA to help support cognitive development

Puppy Food

Adult Dog Food

Real meat plus wholesome whole grains and veggies to help support an active lifestyle

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Dog Food

Senior Dog Food

Formulated with glucosamine and chondroitin to support joint health and mobility

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Dog Food

Smile! It’s Pet Dental
Health Month!



What’s Inside Those Treats?

Your dog may love treats, but are they the best?
Compare the ingredients in Milk-Bone® to wholesome
BLUE Health Bars to see which you’ll love feeding him.

Compare Now

Taste Bud Road Trip
for Your Best Buds!

Make mealtime a tasty new adventure for your dog.
BLUE Regional Recipes, inspired by four local American cuisines,
start with real meat in both dry and wet formulas.

Explore Regional Recipes

Life Protection Formula Products

Dry Dog Food

A two-part feeding system of dry kibble and BLUE's exclusive LifeSource Bits®

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Wet Dog Food

Hearty canned food in a variety of textures and cuts

Browse Wet Dog Food

Dog Treats

A variety of soft-moist meaty morsels and crunchy baked biscuits

Browse Dog Treats