Wholesome Ingredients and Their Benefits

BLUE's ingredients are all natural and healthy for your pet.

*LifeSource Bits ingredient®


  • A

    • Alfalfa

      Alfalfa is rich in minerals including zinc, iron and manganese, as well as vitamins A & C.

    • Alligator

      A great source of protein that's low in fat and cholesterol, alligator can help pets achieve and maintain a healthy weight. It's also a good alternative for pets who have sensitivities to poultry and red meat.

    • Apples

      Apples are an excellent source of pectin, a water-soluble fiber, and are rich in vitamins A & C.

    • Ascorbic Acid

      Ascorbic acid is a great source of Vitamin C that supports immune system health in developing pets.

  • B

    • Bacon

      Bacon is an excellent source of protein that is used for flavor in BLUE dog treats.

    • Bananas

      Bananas are high in potassium and are an excellent source of dietary fiber to aid digestion.

    • Barley

      Barley includes the whole grain with the hull and bran and is an excellent source of soluble fiber, plus carbohydrates and B vitamins for digestive health in pets.

    • Barley Grass

      Barley grass is a good source of chlorophyll, fiber and phytochemicals.

    • Beef

      Beef is a protein source that supports muscle development and energy.

    • Beef Cartilage

      Beef cartilage helps support joint health and mobility.

    • Beef Liver

      Beef Liver is a nutrient-dense organ meat that is rich in protein, low in calories and packed with essential vitamins and minerals that promote healthy muscle development.

    • Beef Meal

      Beef meal is a protein source that supports muscle development and energy.

    • Beet Juice

      Beet juice is a natural source of nutrients including fiber, folate and vitamin C.

    • Beta-Carotene

      Beta carotene acts as an antioxidant and is an essential nutrient needed for vision and healthy growth.

    • Biotin

      Biotin, a water-soluble B vitamin, is essential for growth and well-being.

    • Bison

      Packed with vitamins, minerals and protein, Bison is a protein source that supports muscle development and energy.

    • Blackberries

      Blackberries are a high-fiber fruit packed with folate, vitamins and antioxidants.

    • Blueberries

      Blueberries are an excellent source of vitamins A & C, potassium and fiber, and support antioxidant enrichment.

    • Brewer's Yeast

      Brewer's dried yeast enriches pets' meals with protein, amino acids and B vitamins.

    • Broccoli

      Broccoli is rich in vitamins A & C and calcium and is an excellent source of antioxidants.

    • Brown Rice

      Brown rice is a natural whole grain that provides pets essential B vitamins and minerals, high-quality complex carbohydrates for energy and fiber.

  • C

    • Calcium

      Calcium is vital to the formation of strong bones and teeth and promotes healthy muscle tissue and growth for puppies, kittens and adult pets.

    • Calcium Carbonate

      Calcium carbonate is a mineral compound commonly used as a calcium supplement. Calcium is vital to the formation of strong bones and teeth and promotes healthy muscle tissue and growth.

    • Calcium Iodate

      Calcium iodate is a mineral compound commonly used as an iodine supplement.

    • Calcium Pantothenate (Vitamin B5)

      Calcium pantothenate, or vitamin B5, is important for healthy growth and development, skin health and conversion and release of energy from food.

    • Calcium Phosphate

      Calcium phosphate aids in the formation of strong bones and teeth, and the growth of healthy muscle tissue.

    • Canola Oil

      Canola oil, made from the oil of canola seeds, provides calories for energy and omega-3 & 6 fatty acids for a healthy coat.

    • Carrageenan Gum

      Carrageenan is a natural ingredient that comes from red seaweed and is used as a thickener and stabilizer in canned food.

    • Carrots

      Carrots are an excellent source of beta carotene, fiber, Vitamin K1, potassium and antioxidants.

    • Cassia Gum

      Cassia gum is made from the seeds of legumes and is used as a thickening agent and for retaining moisture in food.

    • Cellulose

      Cellulose is an organic plant material found in fruits, vegetables and some grains.

    • Cheddar Cheese

      Cheddar cheese is a mild but tasty cheese that provides flavor for pets.

    • Cheese

      Not only does cheese add taste to pet foods, but it also provides pets with essential nutrients.

    • Chelated Minerals

      With healthy digestion in mind, BLUE uses minerals that are chelated or "attached to" easily absorbable amino acids so they can be absorbed better by the body.

    • Chicken

      Chicken is a protein source that supports muscle development and energy.

    • Chicken Cartilage

      Chicken cartilage can help support joint health and mobility in pets.

    • Chicken Fat

      Chicken fat enhances flavor while supplying omega fatty acids.

    • Chicken Heart

      Chicken heart is a lean protein containing fatty acids, vitamin A, iron and B vitamins. Additionally, chicken heart contains taurine, which can promote heart health in pets.

    • Chicken Liver

      Chicken liver is used to provide pets with protein, iron, vitamin A and delicious natural flavor.

    • Chicken Meal

      Chicken meal is an extremely rich source of protein, providing pets with supplemental energy and nutrients while aiding in digestion.

    • Chickpea

      Chickpeas provide growing pets with protein, fiber, vitamin K, copper, zinc, potassium and manganese.

    • Chicory Root

      Chicory root is a perennial Old World herb known as a prebiotic that helps promote a healthy digestive tract.

    • Choline Chloride

      Choline chloride protects nerve function and maintains fat metabolism.

    • Chondroitin Sulfate

      Chondroitin sulfate is a naturally occurring compound that helps maintain and rebuild joint cartilage.

    • Cinnamon

      Cinnamon comes from the aromatic bark of certain tropical trees and is dried and ground for use as a spice. Cinnamon contains calcium, iron, vitamin C & K and manganese.

    • Citric Acid

      Citric acid works as a preservative and antioxidant, helping to keep pet food fresh.

    • Cod

      Cod is a great source of protein and omega-3 fatty acids.

    • Copper

      Copper promotes normal red blood cell formation and acts as a catalyst in the storage and release of iron.

    • Cranberries

      Cranberries are a natural and delicious way to support urinary tract health in pets.

  • D

    • Deboned Bison

      Deboned bison is a protein source that supports muscle development and energy.

    • Deboned Venison

      Deboned venison is a protein source that supports muscle development and energy.

    • Dicalcium Phosphate

      Dicalcium phosphate is a mineral compound that is used as a nutritional source of calcium and phosphorus to help with bone health.

    • DL-Methionine

      DL-Methionine is an essential amino acid in all of our formulas that's converted to taurine in the body to support pets' heart health.

    • Docosahexaenoic Acid

      DHA is an important fatty acid found in mother’s milk that supports healthy brain and eye development, which is particularly important for growing puppies and kittens.

    • Dried Aspergillus niger fermentation extract

      This dried product is a prebiotic that's activated upon ingestion to help maintain a normal bacteria balance in the lower intestine, aid in digestion and help promote gut health.

    • Dried Bacillus subtilis fermentation product

      This dried product is a prebiotic that's activated upon ingestion to help maintain a normal bacteria balance in the lower intestine, aid in digestion and help promote gut health.

    • Dried Egg

      Dried egg is a highly digestible, nutrient-rich ingredient that provides pets with protein and helps boost immunity.

    • Dried Egg Product

      Dried egg product is a highly digestible, nutrient-rich ingredient that provides pets with protein and helps boost immunity.

    • Dried Enterococcus faecium fermentation product

      This dried product is a prebiotic that's activated upon ingestion to help maintain a normal bacteria balance in the lower intestine, aid in digestion and help promote gut health.

    • Dried Lactobacillus acidophilus fermentation product

      This dried product is activated upon ingestion and helps to maintain normal bacteria balance in the lower intestine, aids in digestion and helps promote gut health.

    • Dried Tomato Pomace

      Dried tomato pomace is a rich source of soluble fiber and the antioxidant lycopene made up of tomato skins, pulp and crushed seeds.

    • Dried Trichoderma longibrachiatum fermentation extract

      This dried product is a prebiotic that's activated upon ingestion to help maintain a normal bacteria balance in the lower intestine, aid in digestion and help promote gut health.

    • Dried Whey

      Dried whey helps promote muscle growth and recovery in pets.

    • Dried Yeast

      Dried yeast provides nutritional content that pets need while enriching their meals with protein, amino acids and B vitamins.

    • Dried Yeast (source of Saccharomyces cerevisiae)

      Dried yeast products help support digestion, promote gut health and maintain normal bacteria balance in the lower intestine.

    • Duck

      Duck is a protein source that supports muscle development and energy.

    • Duck Meal

      Duck meal is a wholesome source of supplemental protein in a pet's diet.

  • E

    • Eggs

      Eggs are a protein source that supports muscle development and energy.

  • F

    • Fava Beans

      Fava beans are an excellent natural source of carbohydrates, protein and fiber for active pets.

    • Fish

      Fish is a protein source that supports muscle development and energy.

    • Fish Oil

      Rich in omega-3 fatty acids and DHA, fish oil helps support natural skin and coat health, improves cognitive functions and supports healthy weight and kidney health.

    • Flaxseed

      Flaxseed is a rich source of essential omega-3 fatty acids and is a great source of fiber that aids in digestion and promotes healthy skin and coat.

    • Folic Acid

      Folic acid is a water-soluble B vitamin that plays an important role in various cellular functions.

  • G

    • Garlic

      Garlic is not only a natural antioxidant but also a flavor that pets enjoy.

    • Ginger

      Ginger is a spice that aids digestive health.

    • Glucosamine

      Glucosamine is a natural compound found in connective tissue that is particularly beneficial for the joint health of large-breed dogs and aging pets.

    • Green Beans

      Packed with protein, iron and calcium, green beans are also a great source of vitamin B6, A, C & K.

    • Guar Gum

      Guar gum is a highly soluble and digestible fiber used in canned food as a thickener and stabilizer.

  • H

    • Halibut

      Halibut is a great source of protein and omega-3 fatty acid.

    • Herring Meal

      A great source of vitamin D, herring meal helps support muscle development, energy and a healthy immune system.

    • Herring Oil (source of Omega 3 Fatty Acids)

      An abundant source of omega-3 fatty acids, herring oil offers pets a rich energy source for their growing bodies.

  • I

    • Iron Amino Acid Chelate

      Iron amino acid chelate enriches pet foods with iron and helps correct any iron deficiencies.

  • K

    • Kelp

      Kelp is a great source of essential vitamins, minerals (including iodine) and antioxidants.

  • L

    • Lamb

      Perfect for pets with limited diets, lamb is a highly digestible protein source providing essential amino acids, fatty acids, vitamins and minerals for muscle development, energy and coat condition.

    • Lamb Liver

      Lamb liver is a natural ingredient enriched with vitamin A, vitamin C, vitamin B6, vitamin B12, niacin, magnesium and phosphorus.

    • Lamb Meal

      For pets with sensitivities, lamb meal is a highly digestible protein source providing essential amino acids and fatty acids, vitamins and minerals for muscle development and energy.

    • L-Carnitine

      L-carnitine is an important amino acid that can support healthy weight.

    • Lentils

      Lentils provide pets with polyphenols, protein, iron, fiber, folic acid and magnesium.

    • L-Lysine

      L-lysine is an amino acid needed for proper growth and bone development.

  • M

    • Manganese

      Manganese amino acid chelate is an essential mineral for normal growth and development, healthy carbohydrate metabolism, regular nerve function, the formation of connective tissue and a normal antioxidation process.

    • Menhaden Fish Meal

      Menhaden fish meal is a protein source that supports muscle development and energy.

    • Mixed Tocopherols (a natural preservative)

      Mixed tocopherols are a natural preservative that maintain the freshness of pet foods.

  • N

    • Natural Chicken Flavor

      Natural chicken flavor enhances the taste of chicken-based products.

    • Natural Flavor

      Natural flavor is made of processed fruits, vegetables, spices or fermentation products to enhance the taste of pet food.

    • Niacin (Vitamin B3)

      Niacin, or vitamin B3, is essential in developing a healthy coat and skin. It is important for the metabolism of carbohydrates, proteins and fats, and developing healthy central nervous and GI systems.

  • O

    • Oat Fiber

      Made from the outer casing of oat grain, oat fiber helps optimize the absorption of nutrients and supports slower digestion in pets.

    • Oat Flour

      Oat flour is made of ground, whole oats and is an excellent source of carbohydrates, protein and nutritional fibers.

    • Oatmeal

      Oatmeal is a wholesome, high-quality grain rich in B vitamins that gives pets the energy they need.

    • Omega 3 fatty acids

      Omega-3 & 6 fatty acids promote healthy skin and coat.

  • P

    • Pantothenic Acid

      Pantothenic acid is essential for the metabolism of fats, fatty acids and the production of hormones, sterols and enzymes. It is important for cell building and development of the central nervous system.

    • Parsley

      Parsley provides pets with a flavorful source of vitamins A & C, is beneficial for fresh breath in pets and also has antioxidant properties.

    • Peas

      Packed with the protein, vitamins, fiber and potassium that pets need, peas support a pet's GI health.

    • Pollock

      Pollock is a great source of protein and omega-3 fatty acids.

    • Pomegranate

      Pomegranate is a tasty, natural source of powerful antioxidants for pets.

    • Pork Liver

      Pork liver is a source of protein, healthy fats and vitamin A.

    • Potassium

      Potassium is a key ingredient for developing proper muscle function.

    • Potassium Iodide

      Potassium iodide is a source of essential iodine, that aids in thyroid health, promotes normal cell function and supports healthy formation of bones, teeth, muscles and blood.

    • Potato

      Whole, fresh potatoes provide easily digestible carbohydrates, vitamins B & C, potassium, iron and magnesium.

    • Potato Flour

      Potato flour is a gluten-free flour produced by cooking, drying and grinding potatoes and is used as a natural thickener.

    • Potato Protein

      Potato protein provides pets with a source of protein content from potatoes and amino acids.

    • Potato Starch

      Potato starch is a form of carbohydrate that provides similar benefits to fiber.

    • Psyllium

      An excellent soluble fiber source that helps with digestion, psyllium is used in BLUE's hairball formula for cats.

    • Psyllium Seed Husks

      Used in BLUE's hairball formula for cats, psyllium seed husks are packed with fiber to help adult cats and kittens develop healthy digestive function.

    • Pumpkin

      Pumpkin isn't just a great fiber source, it's also rich in vitamins, minerals and antioxidants that help pets with healthy digestion.

    • Pyridoxine Hydrochloride (Vitamin B6)

      Pyridoxine hydrochloride, or vitamin B6, is essential for a pet's metabolism of proteins and helps develop normal brain function.

  • Q

    • Quail

      Quail is a protein source that supports muscle development and energy.

  • R

    • Rabbit

      Rabbit is a protein source that supports muscle development and energy.

    • Riboflavin (Vitamin B2)

      Riboflavin, or vitamin B2, is important for the digestion of fats and carbohydrates and developing a healthy skin and coat, as well as overall growth.

    • Riboflavin Supplement (Vitamin B2)

      Riboflavin supplement, or vitamin B2, is important for the digestion of fats and carbohydrates and developing healthy skin and coat.

    • Rice Bran

      One of the richest sources of vitamins, minerals and antioxidants, rice bran is the fiber-rich outer husk and germ of the rice grain.

    • Rosemary

      Rosemary is a natural seasoning added for a more enriching flavor experience.

    • Rosemary Extract

      Rosemary is a natural seasoning with antioxidant properties that is added for a more enriching flavor experience.

    • Rye

      Rye is a grain packed with nutrients, minerals, vitamins and organic compounds that has been associated with weight loss.

  • S

    • Salmon

      Salmon is a great source of protein and omega-3 fatty acids.

    • Salmon Hydrolysate

      Salmon hydrolysate is a highly digestible source of protein. Produced naturally when fresh salmon goes through enzymatic hydrolysis, concentration and drying at a low temperature, it helps minimize pets' adverse food reactions to common proteins.

    • Salmon Meal

      Salmon meal is a protein source that supports muscle development and energy.

    • Salmon Oil

      Rich in omega-3 fatty acids and DHA, salmon oil supports healthy skin and coat as well as cognitive development in pets.

    • Salt

      Salt provides essential nutrients required for pets. This includes electrolytes like sodium and chloride that help regulate water balance, aid in muscle contraction and nerve transmission, and regulate the body's acid balance.

    • Sardines

      Sardines are a great source of protein and omega-3 fatty acids.

    • Sea Salt

      Sea salt provides essential nutrients required for pets. This includes electrolytes like sodium and chloride that help regulate water balance, aid in muscle contraction and nerve transmission, and regulate the body's acid balance.

    • Shrimp

      Shrimp is a source of vitamin B12, niacin, phosphorus and antioxidants that help support the metabolic process.

    • Sodium Selenite

      Sodium selenite helps pets develop healthy muscles and nerves by providing selenium.

    • Sole

      Sole is a good source of omega-3 fatty acids.

    • Spinach

      Often referred to as a "superfood," spinach is packed with antioxidants, fiber, omega-3 fatty acids, vitamins and minerals.

    • Sunflower Lecithin

      Extracted from sunflowers, sunflower lecithin is a supplement linked to improvements in cholesterol, immune function and digestion.

    • Sweet Potatoes

      Sweet potatoes are an excellent source of potassium, B vitamins, beta carotene, phytochemicals and carotenoids, sources of antioxidants that help support the immune system.

  • T

    • Tapioca Starch

      Tapioca starch is a cholesterol-free, low-sodium ingredient in diets that don't contain common allergens including gluten, wheat, dairy, soy, eggs, fish or nuts.

    • Taurine

      Taurine is an essential amino acid that all pets require, but cats cannot create it on their own. It helps support eye and heart health – making it an important supplement for kittens, growing cats and some dogs as well.

    • Thiamine Mononitrate

      Vitamin B1, or thiamine mononitrate, helps develop a healthy nervous system, muscles, heart and mucous membranes. It also helps with the metabolism of carbohydrates and proteins.

    • Tocopherols

      Tocopherols are a reliable source of vitamin E that help maintain normal heart and joint function in pets.

    • Tomato Pomace (source of Lycopene)

      Tomato pomace is a rich source of soluble fiber and the antioxidant lycopene for developing pets that is made up of tomato skins, pulp and crushed seeds.

    • Trout

      Trout is a great source of protein and omega-3 fatty acids.

    • Tuna

      Tuna is a great source of protein and omega-3 fatty acids.

    • Turkey

      Turkey Is a protein source that supports muscle development and energy.

    • Turkey Liver

      Turkey liver is a protein-rich source of vitamin A, vitamin B and iron.

    • Turkey Meal

      Turkey meal is a protein source that supports muscle development and energy.

    • Turmeric

      Turmeric is an excellent herb to help support digestion in pets.

  • V

    • Vegetable Glycerine

      Vegetable glycerin is a binder and sweetener extracted from vegetables.

    • Venison

      Venison is a protein source that supports muscle development and energy.

    • Vitamin A

      Vitamin A is an essential oil-soluble vitamin that helps pets develop healthy bones, teeth, hair, skin, eyes and mucous membranes. It also supports a healthy immune system, respiratory health and retinal function.

    • Vitamin A Supplement

      Vitamin A supplement is essential in developing healthy bones, teeth, hair, skin, eyes and mucous membranes. It also supports a healthy immune system, respiratory health and retinal function.

    • Vitamin B12 Supplement

      Vitamin B12 is necessary for healthy growth in pets and normal processing of carbohydrates, protein and fat in the body.

    • Vitamin C

      Vitamin C is a potent antioxidant that supports a healthy immune system and strong tooth and bone growth in pets.

    • Vitamin D

      Vitamin D helps develop a healthy heart, bones, connective tissue and skin. It is also necessary for the absorption and utilization of calcium and phosphorus.

    • Vitamin D3 Supplement

      Vitamin D3 supplement provides additional support for healthy skin, bone, connective tissue and heart development. It is also necessary for the absorption and utilization of calcium and phosphorus.

    • Vitamin E

      Vitamin E is a potent antioxidant that helps protect cells from damage caused by free radicals.

    • Vitamin E Supplement

      Vitamin E supplement is an antioxidant that prevents cell damage caused by free radicals.

  • W

    • Whitefish

      Whitefish is a great source of protein and omega-3 fatty acid.

  • X

    • Xanthan Gum

      Xanthan gum is used as a thickening agent to achieve an ideal texture for pet food.

  • Y

    • Yogurt

      Yogurt serves as a great source of protein, calcium and natural vitamins and minerals.

    • Yucca Schidigera Extract

      Yucca schidigera extract is a natural ingredient made entirely from the stem of the yucca schidigera plant.

  • Z

    • Zinc

      Zinc is an essential mineral that supports healthy skin, hair and mucous membrane growth. Zinc aids in the development and maintenance of normal sense of taste and smell, and helps synthesize DNA and RNA

    • Zinc Amino Acid Chelate

      Zinc amino acid chelate is a supplement to zinc, which helps maintain healthy skin, hair, eyesight, taste and overall growth and development.

Back to Top