The Blue Buffalo Difference

A Feeding Philosophy Inspired by Family

Wholesome recipes with real meat first, NO poultry by-product meals, and NO corn, wheat, or soy — that’s our promise to your dog and all pets. Hear it directly from our founder, Bill Bishop.

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Our Nutrition Philosophy


When we promised our boy Blue we’d create the healthiest food we possibly could, we made that same promise to you and your dog. Our team of veterinarians and animal nutritionists carefully selects only the highest quality natural ingredients for every recipe we make. And our True BLUE Promise assures that real meat is the first ingredient in all our foods, which contain NO poultry by-product meals, NO corn, wheat, or soy, and NO artificial flavors or preservatives. The result is a portfolio of foods and treats that we’d be proud to feed Blue, and we hope you’d feel proud to feed your best friend, too.

dachshund with a bowl of Blue Buffalo dog food

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Exclusive Antioxidant-Rich LifeSource Bits™

BLUE's exclusive LifeSource Bits are a precise blend of antioxidants, vitamins, and minerals carefully selected by veterinarians and animal nutritionists that help support:

  • Immune system health
  • Life stage requirements
  • Healthy oxidative balance

And LifeSource Bits are cold-formed to help retain the potency of their ingredients. This means that we minimize the amount of heat that LifeSource Bits are exposed to during the manufacturing process. It’s the same concept as when you cook vegetables at high heat — the longer you do, the more heat-sensitive nutrients are lost.

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Our Product Lines

The Many Ways to Feed BLUE

All Blue Buffalo foods start with real meat and contain the finest natural ingredients enhanced with vitamins, minerals, and other nutrients. And because every pet is unique, we have a range of distinctive product lines to meet their needs and your preferences. Each line features formula variations — like life stage, breed size, and recipe — to help you find the perfect fit for your best friend.

  • Blue Classically Crunchy Dog Treats Bags

    BLUE Life Protection Formula™

    Wholesome, Balanced Nutrition

    This is it: the flagship formula that launched a whole new way of feeding pets. Since day one, we have made BLUE Life Protection Formula with real meat first, plus healthy whole grains, fruits, and vegetables. The result is a line of wholesome, balanced recipes for dogs — of every age and breed size — who deserve to be fed like family.

  • Wilderness Adult dog food

    BLUE Wilderness™

    Meat-Rich, High-Protein

    Like their ancestors in the wild, dogs love meat. It’s not just about taste — it’s also about the high-quality protein that helps them thrive. Each BLUE Wilderness recipe is packed with more of the meat your dog craves, along with wholesome whole grains for an optimal blend of protein, fat, and complex carbohydrates to nourish the journey ahead.

  • Basics™ Dog Food

    BLUE Basics™

    Limited-Ingredient Diet

    Created with sensitive types in mind, BLUE Basics is a limited-ingredient diet formulated to promote gentle digestion while giving your dog the nourishment needed to thrive. Each recipe is formulated without chicken and contains no beef, corn, wheat, soy, dairy, or eggs. Explore formulas for specific breed sizes to find the one that agrees with your best friend.

  • True Solutions™ Dog Food

    BLUE True Solutions™

    Targeted Nutrition for Unique Needs

    BLUE True Solutions offers truly targeted nutrition for dogs and cats, with formulas clinically proven to support specific health needs like digestive care, hairball control, joint health, weight control, and skin and coat care. These natural formulas are enhanced with vitamins, minerals, and other nutrients, made with real meat first, and contain wholesome grains for a diet as dedicated to your pet as you are.

  • Freedom™ Dog Food

    BLUE Freedom™

    Grain-Free Diet

    Some Pet Parents prefer to feed a diet free of the grains that contain gluten. With real meat as the first ingredient, plus wholesome fruits and vegetables, each BLUE Freedom recipe is a grain-free option with all the balanced nutrition you’d expect from BLUE foods. BLUE Freedom is available in formulas for specific life stages and breed sizes, making it easy to feed your dog grain-free for life.

  • Natural Veterinary Diet™ Dog Food

    BLUE Natural Veterinary Diet™

    Prescription Pet Food

    Available exclusively by veterinary prescription, BLUE Natural Veterinary Diet offers effective, therapeutic solutions to help treat a wide range of health conditions in dogs and cats. Made from high-quality, natural ingredients enhanced with vitamins, minerals and other nutrients, it’s The Natural Alternative in Nutritional Therapy.™