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Earn Exclusive Rewards

How do you score exclusive swag, treats, and more? Points, points, points. You’ll earn them for completing activities in Buddies — like adding milestones to your pet’s Timeline or purchasing select Blue Buffalo bundles, available exclusively in the app!

Want to join Buddies? Enter your number and we’ll send a link!

Want to join Buddies? Select an option to download the app!

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Earn big with Buddies.


How to Earn Points

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Buy Blue Buffalo foods and treats

Look for the QR code insert in eligible BLUE products, scan it in the Buddies app, and watch the points roll in. You’ll get a special bonus for your first scan!

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Complete fun Boosts

Supercharge your points by activating and completing Boosts in Buddies! Keep an eye out for these limited-time chances to earn even more points.

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Track your pet's info

Keep tabs on your pet's wellness, milestones, veterinarian visits, meals, exercise, and more in your pet's Timeline — and earn points along the way!

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Shop exclusive bundles

Our specially curated bundles feature Buddies gear, Blue Buffalo foods and treats, and more — or build a bundle for your one-of-a-kind pal! Earn points and delight your pet every time you buy a bundle.

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Expand your Buddies family

Add your pet’s other family members to your profile to keep everyone informed — and earn points faster, together.

Refer a friend

Sharing the love puts points in the bank. Introduce your fellow Pet Parents to Buddies and earn 250 points for each person who downloads and joins. Six successful referrals adds up to a free treat!

Start Earning Points

Turn points into playtime.


Rewards & More

Exclusive Bundles

Available only on Buddies, bundles of BLUE foods, treats, and swag are the perfect way to show love, celebrate milestones, and feed your pet’s lifestyle.

Tasty Foods & Treats

When you get rewarded, your pet does, too — especially when you redeem your points for tasty BLUE wet foods and treats. It’s a great way to find new faves!

Buddies Gear

Find exclusive Buddies swag and gear — like toys and customizable tags — in Rewards. Don’t miss out on seasonal surprises, limited-edition collectables, artist collaborations, and special treats for you, too!

Join Buddies by entering your number and we’ll send you a link.

Download and join Buddies today!

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Frequently Asked Questions

Have a question about the Buddies by Blue Buffalo app or earning rewards? We’re here to help!

Visit Our FAQs Page to Learn More